Melanie Latrelle Williams

About

My professional experience includes over fifteen (15) years of expertise in user experience and translating corporate and small business brand guidelines into engaging, user-centered designs and content. The key strengths contributing to my success include extensive knowledge of brand strategy and web design, exceptional support and service skills working with SMEs (subject matter experts) and stakeholders,

Experience

• Brand Strategy & Design | Web Design | Photography · Melanie Latrelle LLC07-01-2019

  - Analyzes, designs, develops and implements digital marketing content, instructional and promotional videos in order to educate target audiences and increase brand awareness. - Builds personal brands and small business brands for entrepreneurs who need to reach their target audience and increase revenues. - Delivers instructional training, recordings, live webinars and workshops to targeted audiences. - Creates written eLearning materials (ebook, training guide, digital marketing designs) to help entrepreneurs improve their lead generation and sales revenues. - Designs creative brand stories, results-driven websites, along with capturing personal style with professional branded photography. - Implements a strategic branding process to create visual identity, brand voice, and client experience. - Creates mood boards, custom logos, color palettes, typography, branding guidelines, and marketing strategies.

• Instructional Designer · LexisNexis Risk Solutions12-01-2022

  - Develop company wide curriculum and training for the business and other internal users. - Create internal documentation and provide demonstrations for insurance products. - Create process and product modules, and modules on how the company conducts its business. - Complete projects using each phase of the ADDIE methodology in order to develop comprehensive and strategic training modules. - Develop partnership with SMEs during the Analysis and Design phase and submit deliverables for approval. - Apply organization and team standards and use in-house templates to produce deliverables during the Development phase. - Conduct extensive research in order organize and train internal users on company and system processes. - Assist with redesigning internal training web pages and infographics to create a better user experience for the learners.s

• Technical Instructional Designer · Primerica Financial Services (Headquarters)06-01-2015 – 04-30-2019

  - Design cutting-edge marketing and training deliverables in the form of technology magazines, email marketing and communications, product training videos, webinars, and web development. - Design customized multi-media e/Learning and mobile programs to support internal and external audiences while using contemporary adult learning principles. - Utilize marketing principles when communicating with external and internal audiences. - Design, code, and send html emails to internal and external audiences. - Design, code, and publish websites to internal and external audiences. - Create, design, and host informative training webinars. - Create, design, and deliver modern technology magazines. - Design, develop and maintain performance-centered e/Learning and mobile solutions with the key goal of driving product adoption and competency for internal and external audiences. - Work with functional subject matter experts (SMEs) to understand software product features and functions. Develop technical expertise in using all company software products. Stay current on the company’s strategic initiatives for new product development and enhancements. - Plan, organize, design, and produce materials in a user-friendly and easy to understand format following adult learning principles. - Integrate interactive concepts and activities when applicable to encourage and ensure knowledge application and skill development. - Deliver creative content as needed in “train the trainer” sessions for internal audiences. Deliver content as needed in virtual training sessions for external audiences - Research new learning tools and evaluate such technologies for support of training initiatives to improve and facilitate the design and development of software product learning programs. - Support all knowledge transfer/performance programs, such as the Tech Support Help Desk, online Resource Centers and Software Product Knowledgebase. - Experienced in ILT (Instructor-led Training), virtual classrooms, e-Learning, mobile learning, blended learning, WBT (Web Based Training), VILT (Virtual Instructor-led Training)

• Various Roles - Senior Customer Service Specialist | Trainer | Information Designer | User Experience · Sage Software08-01-2004 – 05-31-2015

  - Initiate and participate in research and surveys to identify customers’ needs and pain points. - Conduct research for mobility designs and provides design feedback to the Product Design and User Experience team. - Analyze usability test results and quickly provide recommendations for design and user assistance. - Create high‐quality deliverables and consistently demonstrates mastery of information design skills and instructional design techniques. - Ensure that user assistance and documentation is clear, accurate, and accessible through self‐edits, peer reviews, and technical reviews. - Develop user guides storyboards, scripts, and content for Sage Advisor in-product training videos to address processes that users struggle with in the product. - Design Sage Advisor quick reference training guides that address common questions users have about software processes. Trainer/ Instructional Designer - Interpret organizational strategies and internal customer needs into training requirements while applying adult learning principles. - Develop creative and interactive eLearning content such as online videos, simulations, and demonstrations for internal customers. - Manage a classroom of new learners and provided written critiques relative to classroom performance, participation, and learning capabilities. - Provide peer coaching to other trainers in the areas of facilitation skills, classroom management, and training curriculum design. - Provide in-classroom instructor led training for adult learners for Peachtree Accounting software. - Responsible for developing creative and interactive eLearning content such as online videos, simulations and demonstrations for internal customers. - Research product functionality and provide technical solutions and high quality training deliverables to improve users’ experience. - Create easy to follow graphical training guides and interactive videos.

Education

• Georgia Southern University - Statesboro, GABachelor of Business Administration, Computer Information Systems

Similar talent on Pangea

Andrew B.Instructional Designer | E-Learning Developer | LMS Administrator | Educational Technology Expert | ContractorSouth Bend, INAna O.Creative and intuitive digital designer with expertise in graphic and UI design, crafting clean, engaging experiences for all types of users and brandHouston, TXNNicole A.Sr. Instructional DesignerPRASANTHI S.Product/ Instructional Designer