Michael Conti

Michael Conti

Creative Director & Brand Designer | Brand & Product Design Leader | SF Ballet, Salesforce, Gap, Subaru

30 yrs experience · San Francisco Bay Area, CA · <10 hrs/week

About

Michael has been working with design, brand, and culture throughout his career, shaping concept and form that play across a variety of landscapes—from brand ­identity to digital products and the modern web. He strives to work with passion, emotion, and clarity, and feels that good design should support goals and ideals while also being beautiful and curious. That design can’t solely be informed by data as it’s intrinsically emotional, multifaceted and at times opaque. And that good work comes from work that matters. He has designed (and designed creative teams) for San Francisco Ballet, Salesforce, Subaru, Gap, Sony Pictures, Cisco, PBS affiliate KQED, Room and Board, MetaDesign, Malaria No More, Paul Hawken, Adobe Press and Stanford University Press.

Skills

Art DirectionBook DesignCreative DirectionCreative StrategyDesignDesign StrategyGraphic DesignMentoringMotion DesignPrint Design

Experience

  • Principal & Creative Director · Acquazzone12-01-2024 –
  • Senior Creative Director · Stellar Elements an Amdocs Company01-01-2018 – 01-01-2025

    Stellar Elements is a global team focused on creating clarity, understanding, and better products through research, design, and technology. I led and supported creative for our brand design team, directing designers, writers, strategists, musicians and motion artists—and supporting our client partners—on a variety of hero projects from brand identity to digital product. Creative Director and Principal Designer with— San Francisco Ballet, Salesforce, Cisco, Subaru, Sumitomo Mitsui Banking Corporation

  • Creative Director and Design Principal · Storied05-01-2013 – 12-01-2017

    Storied is a powerful, mobile-first publishing system built for the modern web. Storied sites look and feel like beautiful apps with custom touch interfaces usually found only in native apps. But Storied sites run in a browser on any device and are dynamic and responsive. As part of the founding team I helped launch Storied, and was focused on all aspects of designing the product—from features and functionality to the overall publishing experience. Storied's publishing partners included— The New York Times – Sony Pictures – Variety – Fast Company – The Hollywood Reporter – Women’s Wear Daily – CNET – NBC

  • Principal & Creative Director · Acquazzone01-01-2006 – 01-01-2013

    With my own creative studio Acquazzone Designs, I work with clients to produce inspirational, thoughtful and relevant works. Projects encompass creative direction and design for commerce driven websites (Gap, Room & Board), books, packaging, identities and film titles. Clients included— Gap, Intel, Room & Board, MetaDesign, Malaria No More, Subaru

  • Design Director · Gap Inc.01-01-2003 – 01-01-2006

    As Design Director at Gap, my focus was on brand design (print and digital) and website commerce. I led a team of designers setting direction for seasonal brand campaigns and also working on new website features. I led two global redesigns of gap.com, which introduced new concepts in brand strategy, information architecture, navigation, usability and visual design. I also directed a new design and brand launch for GapCard, Gap's private label credit card.

  • Design Director · Sapient01-01-2000 – 01-01-2003

    As Design Director with the brand communications group at Sapient, my work encompassed concept and creation of projects for both print and screen. I collaborated with and directed a small team of outside talent consisting of photographers, illustrators, writers, and composers.

  • Designer · Clement Mok designs + Studio Archetype01-01-1994 – 01-01-2000

    I joined Clement Mok designs in 1994. Initially focusing on print design, I worked on several global brand identity projects, packaging, annual reports, and environmental design systems. Later, I become involved with motion design and film editing. I had the privilege to work on both of Clement Mok’s books as typographer and designer. Clement Mok designs rebranded as Studio Archetype in 1997 and was acquired by Sapient in 1999.

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