Michelle Coveny

About

10 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving the full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at leadership, analysis, planning, and content development, blending superior writing and research skills to effectively target a wide range of audiences.

Experience

• Head of Copy & Team Management · Zebbie Works12-01-2022 – 04-01-2024

  Managed a team of retention marketing copywriters while providing guidance, feedback, and mentorship to foster their growth and ensure high-quality work for D2C brands. • Produced, developed and lead the overall copywriting strategy for the company, ensuring consistency in brand voice and messaging across all channels. • Oversaw the creation and maintenance of style guides, copywriting templates, and brand messaging guidelines to streamline the content creation process and maintain brand consistency. • Reviewed and edited copy produced by the team to ensure accuracy, clarity, and adherence to brand standards, and provided constructive feedback for improvement. • Served as a liaison between the copywriting team and other departments, communicating project objectives, timelines, and priorities to ensure alignment and successful project execution. • Supported the agency’s CEO as well as all administrative tasks for Team, plus lead team calls.

• Experiential + Performance Copywriter · Structured Agency01-11-2021 – 10-22-2022

  • Produced original, creative content for Email, SMS and Paid Copy advertisements for a roster of D2C brands. • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality. • Customized brand message in alignment with voice and tone to reach and capture target audience interest and drive engagement. • Wrote social media outreach posts on both informational and promotional topics. • Presented clients with unique copy options based on overall marketing objectives.

• Creative Director/Brand Manager · Self-employed01-22-2018 – 01-22-2021

  • Managed campaigns with specific focuses to meet customer needs and creative visions. • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion. • Developed strategic communication and marketing plans. • Evaluated and contributed to creative team ideas and translated them into actionable project plans. • Anticipated design issues and proved to be proactive in developing effective solutions.

• Copywriter/Brand Manager · ThinkRenegade01-05-2015 – 01-08-2018

  • Managed campaigns with specific focuses to meet customer needs and creative visions. • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion. • Developed strategic communication and marketing plans for B2C and D2C brands. • Evaluated and contributed to creative team ideas and translated them into actionable project plans.

• Ecommerce Manager · Trust Fund Beauty01-01-2015 – 02-15-2016

  • Conceptualized, wrote and edited all ecommerce copy. • Identified design problems to devise solutions. • Worked with creative directors and visual designers to incorporate visual or brand identity into a finished product.

Education

• LaSalle CollegeBachelor's Degree, Fashion Marketing

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