Morgan Lim

About

With a degree in Linguistics and Computer Science from UCLA and a UI/UX Design Career Track Certificate from Springboard, I am a versatile UI/UX Designer with a robust portfolio. Currently leading a website redesign at Southland Valuation, Inc., I focus on enhancing traffic and brand image. My previous roles include Lead Visual Designer at StarLite Cuisine, where I spearheaded creative projects and strategic collaborations, and UI/UX Designer at Sofvie Inc., optimizing user portals and brand recognition. As a UI/UX Fellow at Springboard, I completed over 700 hours of coursework and developed expertise in various design disciplines. Additionally, I served as Design Manager for the game Grim, creating compelling character designs and ensuring cohesive visual elements. My diverse experience spans competitive analysis, UX audits, wireframing, prototyping, and usability testing, all aimed at delivering seamless user experiences.

Experience

• UI/UX Designer · Southland Valuation, Inc.02-01-2024

  - Leading a website redesign project, across all aspects from concept to implementation, with the aim to increase traffic and enhance brand image. - Manage stakeholder expectations, ensuring alignment with project scope and timeline to deliver impactful outcomes. - Producing comprehensive deliverables spanning from competitive analysis and UX audits to refined sitemaps, branding enhancements, wireframes, prototypes, and usability testing, ensuring a seamless user experience.

• Lead Visual Designer · StarLite Cuisine07-01-2020

  - Lead and oversee end-to-end execution of diverse creative projects, spanning impactful social media campaigns, targeted ad campaigns, and captivating photography initiatives. - Spearhead the conceptualization and design of dynamic marketing materials, ranging from eye-catching coupons to compelling sell sheets and engaging advertisements. - Foster strategic collaborations with influencers and brands, orchestrating partnerships that significantly enhance brand reach and foster heightened brand awareness.

• UI/UX Designer · Sofvie Inc.10-01-2023 – 02-01-2024

  - Led the design team in creating a website and user portal for a personal fitness company, emphasizing client sign-up optimization and bolstering brand recognition. - Directed design choices and developed high-fidelity screens, employing user personas, user journeys, and incorporating stakeholder input to enhance user experience. - Conducted design workshops to centralize services and resources for current clients, fostering brand awareness and trust, while actively engaged in ongoing branding initiatives to elevate brand identity.

• UI/UX Fellow · Springboard09-01-2022 – 12-01-2023

  - Completed 700+ hours of hands-on coursework, with 1:1 expert mentor oversight, and successfully completed 4 in-depth portfolio projects. - Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product life cycle. - Demonstrated proficiency in design tools, creative ideation, design systems, design sprints, systems design, fonts, Adobe Acrobat, UX design, UX research, prototyping, usability testing, empathy mapping, storyboarding, and user interface design.

• Design Manager · Grim (Game)01-01-2021 – 06-01-2022

  Created compelling and memorable character designs for Liv, Grim, and other in-game characters. Worked closely with developers to integrate visual assets seamlessly into the game engine. Ensured visual elements align with the technical aspects of the game, maintaining a cohesive and immersive experience. Collaborated with writers to visually convey the narrative through art and design. Participated in iterative design processes, incorporating feedback to refine and enhance visual elements. Continuously iterated on designs to ensure they align with the evolving narrative and player experience. Established and adhered to a consistent visual style throughout the game, ensuring coherence in pixel art, portrait art, colors, and overall aesthetics.

Education

• UCLALinguistics and Computer Science
• SpringboardUI/UX Design Career Track Certificate, UI/UX

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