Nina Calderaro

About

Nina Calderaro is a seasoned professional in digital media and design, with a strong focus on beverage branding and identity. She holds an Associate of Arts in Graphic Design from San Diego City College. Since 2011, Nina has been freelancing, offering expertise in graphic design, marketing, videography, and social media, particularly on platforms like IG and TikTok. Her client roster includes notable names such as Gareth Leonard of Travel Deeper, Jaime Schmidt and Reign Storm. From 2019 to 2024, she served as the Marketing Director at Thorn Brewing Co., where she led marketing and design initiatives, developed global strategies, and coordinated events. Her diverse skill set and experience make her a valuable asset in the fields of digital media and marketing.

Experience

• Content Creation + Digital Jack of All Trades · ninaisonlocation2011

  Specializing in beverage branding and identity, graphic design, marketing, videography, and social media with a focus on IG & TikTok. Worked with clients such as Jaime Schmidt, Gareth Leonard of Travel Deeper, Reign Storm Energy Drink, Menerva Digital, Jackson and Hyde, and TapShack Kombucha.

• Marketing Director, Graphic Design & Digital Media · Thorn Brewing Co.2019 – 2024

  Designed 250+ labels while overseeing all marketing and design efforts including POS, social media, packaging, and sales collateral. Managed content for tasting rooms, created marketing campaigns, and developed an ambassador program. Responsible for visual style, video editing, and photography. Collaborated on global marketing strategies and coordinated events.

• Marketing Manager & Graphic Design · Greenspot Salad Company2015 – 2022

  Handled product photography, videography, and editing, creating all copy and managing posts across Instagram, Facebook, and TikTok. Designed marketing materials and print/digital menus for all three Greenspot locations, managed Facebook ads, weekly newsletters, and GMB, and updated the website via WordPress. Assisted with the opening of the third location and contributed to the launch of The Greenspot App.

• Digital Media Manager · Fit Athletic Club2015 – 2019

  Managed social media across five club locations, including Instagram, Twitter, Facebook, LinkedIn, YouTube, and Yelp. Grew Instagram following from 2k to 11k through organic strategies and collaborations with influencers and local businesses. Designed all print and digital marketing materials, from banners to social media content, and managed the printing process. Updated website via WordPress and coordinated photo/video shoots, acting as in-house photographer/videographer with expertise in video editing using Premiere. Collaborated with 50+ employees and departments to create tailored marketing content. Assisted with weekly newsletters, on-site marketing, and new employee onboarding. Worked closely with leadership to optimize Google Ads, Analytics, SEO, and other digital tools. Managed events, campaigns, and promotions with a modest marketing budget while maintaining a fun and energetic workspace attitude.

Education

• San Diego City CollegeAssociate of Arts (AA), Graphic Design

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