Opeoluwa Adekoya

About

Graduating from the University of Lagos in 2017, I have built a pretty decent career helping businesses hit revenue goals through well-executed marketing strategies and campaigns. Currently, I serve as a Growth Marketing Manager at Lykdat, where I develop and execute strategies to drive user acquisition, engagement, and retention. I also volunteer as the Head of Media at RCCG New Wine Youth Church, leading a team to create engaging content across various platforms. I have built a wealth of in-depth skills and experiences leveraging different channels to drive acquisition, retention and growth for businesses

Experience

• Growth Marketer · Lykdat09-01-2022

  As a Growth Marketer at Lykdat, responsible for developing and executing strategies to drive user acquisition, engagement, and retention.

• Head Of Media · RCCG New Wine Youth Church01-01-2017

  I volunteer as head the media team at my local church, leading a group of young adults to create engaging content across various social media and multimedia platforms.

• Marketing Specialist · Seeder & Ash Capital10-01-2020 – 10-01-2022

  I created and executed digital visibility strategies across social media and Search. I also executed effective campaign, content and ads strategies to effectively communicate the brands products and services. I recruit and manage social media managers, content creators, photographers, videographers and website developers to create effective ad & campaign strategies for the brand, as well as its investee companies. I ensured that the Seeder & Ash Capital brand, as well as the investee companies under it, maintained uniform brand tones and effectively carried out brand positioning and messaging, to empower profitability and for investor relations. This played a vital role in our securing a total funding of $10 million for our investee companies in 2021.

• Marketing Specialist · Afifimma01-01-2019 – 11-01-2021

  I was responsible for planning and executing all activities relating to SEO, Social Media, e-commerce, Content Creation, Email Marketing and Branding.

• Content Marketer · Freelance09-01-2019 – 12-01-2020

  I created and executed strategies across Social Media, SEO and Email Marketing for brands like Copa Lagos, EATSDN, F5 Sports, and Adayah.

Education

• University of Lagos

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