Pārsla Kokina

About

With a Bachelor's Degree in Telecommunications Engineering from Riga Technical University, I have carved a diverse career path that blends technical expertise with creative flair. Since 2013, I have been a dedicated freelance professional, focusing on marketing and advertising for small brands. My journey has allowed me to develop skills in social media marketing, PPC, SEO, copywriting, and business strategy. As a self-taught graphic designer, I have a passion for arts and photography, creating a wide range of visual content from social media graphics to interior objects. My role as a Freelance Graphic Designer at Parklife Innovations Ltd involves crafting visual content for various projects. Previously, I provided technical support at Teleperformance, enhancing my problem-solving skills. My experience at POLIGON 1 SIA honed my abilities in campaign management, graphic design, and event planning, driving my continuous pursuit of new experiences and learning opportunities.

Experience

• Freelance Graphic Designer · PARKLIFE INNOVATIONS LTD03-01-2023

  As a Freelance Graphic Designer, responsible for creating visual content for various projects, including social media graphics, flyers, and advertisements.

• Manager of Marketing and Advertising · Freelance09-01-2013

  In my freelance career, I've been always following my passion for small brands and need to help others. That's why I've mainly worked on small budget projects, often learning new things on the way. I've worked with all sorts of brands from small cafe to large and respectable company, that want's me to write them a blog about finances or real estate. But really, the small projects - Facebook pages, Instagram visuals, small details are what drives me to continue working. I'm always looking for my next new experience and that is how I've learned, social media marketing, PPC, SEO basics, copywriting, event management, business strategy and much more.

• Graphic Designer · Freelance01-01-2017

  Self-taught graphic designer with passion for arts & photography. Has practical experience in digital printing & also social media content creation. I design: social media graphics / flyers / posters / business cards / calendars / planners / advertisements / interior objects / t-shirt designs / stickers / stamps / diplomas / gift cards / CV.

• Technical Support Specialist · Teleperformance02-01-2022 – 01-01-2023

  Provided Google technical support, assisting customers with troubleshooting and resolving technical issues.

• Manager Of Marketing And Advertising · POLIGON 1 SIA02-01-2020 – 07-01-2021

  Main creator of marketing strategy and campaign manager. Created graphic design for the company - web page banners, social media visuals, and printed materials like posters, stickers, and flyers. Created content for company web page and social media channels. Learned basic SEO to gain traffic to the company's page. Wrote many blog posts and all social media copy while working there. Created Google Ads and Facebook Ad campaigns. Assisted in event planning and did event promotions.

Education

• Rīgas Tehniskā universitāte (Riga Technical University)Bachelors Degree, Telecommunications Engineering

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