Rabiya Bhat

About

UX/UI Designer skilled in user research, storytelling, and Human-Computer Interaction (HCI), Figma, Adobe Suite. Experienced in team collaboration and meeting deadlines, with a passion for emerging design technologies and user behavior analysis to create impactful, user-centered designs.

Experience

• Product Designer · Pulp Education2025-02-01 –

  At Pulp, I'm working on creating identity-centered career discovery experiences for students. I led qualitative research through interviews and contextual inquiries with 9th and 11th graders, exploring themes like pressure, identity, and ambition. Using empathy maps, personas, and emotional journey frameworks, I captured the nuanced emotional landscape of adolescents. Insights from affinity mapping and thematic analysis revealed that students don’t lack motivation—they lack self-aware direction. This informed our reframing of design challenges into “How Might We” questions, shifting the focus from career selection to life design. I applied human-centered design to craft reflective activities, a student-facing dashboard, and a facilitator platform—tools that promote deeper engagement and restore student agency.

• HR Manager · Pentachrome DITU2023-01-01 – 2024-12-01
• UX Designer · Confetti Design Studio2024-10-01 – 2024-11-01

  I contributed as a UX/UI Designer, where I led the design of Suplex — a creative studio website. I focused on responsive design and end-to-end user experience improvements across platforms. By optimizing information architecture, streamlining user flows, and enhancing visual hierarchy, the project resulted in a 25% increase in site traffic and significantly improved user engagement. The redesign received strong positive feedback from both users and stakeholders, reinforcing the value of a user-centered, performance-driven approach to design.

• UX/UI designer · Keyideas Infotech Private Limited2024-07-01 – 2024-08-01

  I led the UX redesign of e-commerce platforms, including high-conversion websites like dimendscaasi.com, a luxury jewelry brand. I focused on improving the overall user journey — from product discovery to checkout — by streamlining navigation, enhancing visual hierarchy, and simplifying the purchase flow. Through responsive wireframes and interaction design, I reduced design-to-dev turnaround time by 30%. The redesign led to a 60% boost in conversions, driven by clearer CTAs, mobile-first optimization, and emotionally engaging UI. I collaborated cross-functionally with developers and stakeholders to ensure a cohesive, branded experience that balanced performance with aesthetics.

• UX Designer · Learners242024-01-01 – 2024-04-01

  Created a JEE/NEET preparation app designed to deliver tailored learning resources and practice tools for students preparing for competitive exams. Focused on intuitive UI, personalized content flows, and accessibility for low-bandwidth users. The app achieved 1K+ downloads on the Play Store, with positive user feedback highlighting ease of use and clarity. Collaborated closely with developers to ensure smooth user onboarding, resource filtering, and progress tracking.

• UX/UI designer · Blockchain Bets Club2023-10-01 – 2023-11-01

  Revamped the website layout by integrating 15+ custom UI components in collaboration with the development team. Enhanced site navigation, visual hierarchy, and overall user experience, resulting in a more intuitive and cohesive digital presence.

• UX/UI Designer · Vinayakam2023-09-01 – 2023-11-01

  Conducted user research for a doctor booking and healthcare management app, identifying pain points across the patient, doctor, and admin journeys. Designed an intuitive, adaptive UI that simplified appointment scheduling, streamlined workflows, and improved overall engagement. The redesigned interface enhanced usability across devices and helped create a more efficient, user-friendly experience for all stakeholders.

• UX/UI + Graphic Designer · Speakyourmind.in2022-07-01 – 2022-10-01

  Enhanced user experience by designing wireframes that streamlined navigation and improved content flow across the website and marketing pages. Focused on clarity, accessibility, and conversion-driven layout to support brand storytelling and user engagement.

Education

• DIT UNIVERSITYBachelor of Design (UX/UI), UI/UX designing and research
• Green Valley Educational Institute

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