Rati Madhwal

About

UI/UX Designer with a track record of delivering end-to-end design for SaaS and AI-powered platforms. I lead research, wireframes, high-fidelity interfaces, interactive prototypes, and developer handoff, while maintaining and evolving design systems. Post-launch usability testing informs iterative improvements. I’ve designed websites that drove 10k+ visitors after launch and led healthcare mobile app redesigns, delivering beta-ready products in tight timelines. I thrive in cross-functional settings, translating business goals into intuitive user experiences, and enjoy solving complex UX challenges with data-driven insights. When not designing, I’m often reading fiction or playing fingerstyle guitar.

Experience

• User Experience Design Intern · Vyaasa05-01-2025 – 09-30-2025

  Led end-to-end UX design for an AI-powered SaaS writing web application, from research to high-fidelity prototypes and developer handoff. Conducted competitive analysis across 28 competitors and user interviews with 8 participants, validating core product features and workflows. Designed and launched the website, generating 10k+ visits in Q3 post-launch. Collaborated with developers, marketing, and founders to launch private beta in 3 months.

• UI/UX Design Intern · ONI02-01-2025 – 04-30-2025

  Redesigned Healthy Baby Routine section for an AI-powered healthcare application. Delivered wireframes, high-fidelity designs, prototypes, and developer handoff. Effectively communicated design rationale to stakeholders and integrated feedback into final deliverables.

• Content Writer · Freelance2022 – 2024

  Produced research-driven academic, creative and audience-targeted blog articles.

Education

• Uttaranchal UniversityBachelor of Arts (Honours), Psychology

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