Renny Torres

About

With a strong foundation in software engineering and graphic design, I have cultivated a diverse career in UX and UI design. I earned an Apis and Microservices Certification from freeCodeCamp in 2018 and a Técnico Superior Universitario in Diseño gráfico from Colegio Universitario Monseñor de Talavera in 2012. My professional journey began as a Graphic Designer at Publicidad Vepaco, where I honed my skills in visual content creation. I then transitioned to Teachlr, where I significantly improved mobile traffic and sales through user-friendly UI redesigns. At Teachlr Organizaciones LMS, I enhanced client acquisition and retention by designing intuitive features and creating effective sales tools. Currently, as a UX Designer at Dataquest.io, I focus on designing interactive UI elements and improving platform usability. My experience in content design and UX has equipped me with the ability to align educational content with user needs and platform goals.

Experience

• UX Designer · Dataquest.io02-01-2021

  Create and maintain an iterative process for designing interactive UI elements, multimedia visualizations, graphics, experiment testing & validation (e.g A/B tests) and continuously analyze and improve our usability across the Learning Platform.

• Content Designer · Dataquest.io06-01-2019 – 01-01-2021

  As a Content Designer, likely contributed to creating and curating educational content, ensuring alignment with user needs and platform goals.

• UX Designer · Teachlr Organizaciones LMS12-01-2015 – 09-01-2019

  Increased the client acquisition and retention rate by 41% and reduced the churn rate by 27% by designing new user-centric and intuitive features based on client needs, sales, and market research data with recurring internal stakeholders and B2B client meetings. Helped the sales team increase the conversion rate by 30% and reduce the preparation time by 50% by creating pitch deck templates that showcased the value proposition and features of the SaaS B2B LMS platform for different industries and use cases.

• UI Designer · Teachlr12-01-2013 – 12-01-2015

  Boosted mobile traffic and lowered bounce rate by redesigning the online course marketplace to be mobile-first, responsive, and user-friendly UI, applying web usability best practices and a consistent style guide for color, layout, iconography, and typography. Reduced the drop-off rate on the main purchase flow and increased sales by designing a UI and interaction that simplified the checkout process, reduced the number of steps, and provided clear feedback and guidance to the users.

• Graphic Designer · Publicidad Vepaco08-01-2012 – 12-01-2013

  As a Graphic Designer, likely contributed to creating visual content for advertising campaigns, ensuring brand consistency and visual appeal.

Education

• freeCodeCampApis And Microservices Certification, Ingeniería de software
• Colegio Universitario Monseñor de TalaveraTécnico Superior Universitario, Diseño gráfico

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