Riley Thomason

About

Recent Sports Business & Marketing graduate at the University of Oklahoma, focused on fan engagement, brand activation, and consumer experience. Leads high-energy live-event marketing initiatives with strength in logistics, deadline management, content strategy, and relationship-building, including experience as Marketing Vice Chair for University of Oklahoma Dance Marathon, where she directed multi-platform brand strategy, built marketing campaigns supporting fundraising for Children’s Miracle Network, and mentored a team of 14 marketers. Also provides social media strategy and consulting, including content calendar development, competitive analysis, and lead magnet creation.

Experience

• Marketing Vice Chair · University of Oklahoma Dance Marathon05-01-2025

  - Directed brand consistency and content strategy across two platforms, generating 735K views and reaching 89,000 accounts, resulting in a 53% increase in audience reach - Conceptualized and executed themed marketing campaigns supporting recruitment, fundraising, and community engagement, contributing to $340,000 raised for Children's Miracle Network - Led creation of digital and print assets, graphics, video, merchandise, and event signage, driving a 110% increase in profile activity across large-scale campaigns and events - Trained and mentored a team of 14 marketers on content development, scheduling, and brand voice, maintaining an 87.5% retention rate (up from ~46% the prior year)

• Social Media Marketing Consultant · Saddle and Stone; Eliah Mountjoy (client work)08-01-2025 – 12-31-2025

  - Developed comprehensive social media strategies for Saddle and Stone and Eliah Mountjoy, including content calendars, platform recommendations, and audience analysis - Conducted competitive analysis and identified growth opportunities for a small business & a creative professional client - Presented strategic recommendations directly to client stakeholders - Devised a “Voice Actor Industry Navigator” lead magnet for Eliah Mountjoy to help aspiring VAs assess if they’re casting director-ready

• Marketing Intern · Golden Perspective05-01-2025 – 08-31-2025

  - Produced and scheduled social media content aligned with brand voice and campaign objectives, generating 7K+ views, increasing reach, and audience engagement - Conducted market research to identify trends and inform data-driven marketing strategies - Provided photo coverage for a professional networking event, producing a library of images for use across digital and print channels - Collaborated on creative projects, ensuring alignment with brand goals and client expectations

• Marketing Student Assistant · OU Athletics08-01-2024 – 05-31-2025

  - Executed fan engagement initiatives across all athletic events during the inaugural SEC season, enhancing the game-day experience - Supported game-day operations, including setup, in-game activations, promotions, and giveaway execution - Assisted in end-to-end event production, including pre-event preparation, live execution, and grassroots marketing efforts

• Entertainment Intern · Frisco Rough Riders05-01-2024 – 08-31-2024

  - Supported the marketing department with various tasks, including but not limited to game entertainment, email marketing, and graphic design needs - Created and developed numerous social media graphics and promotional videos - Facilitated multiple gate giveaways, including for our record-breaking crowd of over 13,000 people - Led the street team department and coordinated over 15 events throughout the summer - Organized and executed the first national anthem flyover for Military Appreciation Night

Education

• University of Oklahoma (OU)Bachelor of Business Administration (BBA) in Sports Business and Marketing, Sports Business and Marketing

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