Rishabh Gupta

About

Experienced product manager working at the intersection of business and engineering with strong expertise in technology, health, and entrepreneurship. Functional focus on product management, software development, digital marketing, data analytics, and business strategy. Prior experience in information technology and research.

Experience

• Senior Product Manager · Alerzo05-24-2021

  Leading Alerzo’s product suite to digitize Africa’s informal B2B retail supply chain

• Growth Marketer · Vestaboard08-01-2019

  - Drove XX% of online sales revenue by owning end-to-end digital marketing campaigns across in/outbound channels - Defined analytics framework, streamlined reporting and built dashboards to analyze business, app & web metrics - Set up X regional e-commerce stores, formed X demand generation processes and supported go-to-market strategy

• Product Manager · souKare11-16-2017 – 03-31-2021

  - Grew users XX% MoM by ideating, developing & iterating the customer journey of a healthcare b2c eCom platform (discovery/search, internationalization, product listing/details, checkout, personalization) from seed to pre-series A - Piloted the definition of product vision, roadmap alignment, ongoing backlog prioritization and trade-off discussions - Managed web rebuilds & app development projects in collaboration with engineering, research, design & marketing - Hiked conversion rate by XXX% by identifying & translating customer needs into business & technical requirements - Built X internal tools to establish customer data visibility, conduct hypothesis-driven A/B testings & inventory control Growth & Strategy - Helped shape the company team (mission, vision, values) - Bolstered XXx business growth by setting up and optimizing ERP processes (Fulfillment & Operation, Financials) - Axed cost per acquisition by XX% by launching shopping ads and grew its total ad revenue share from 0% to XX% - Mobilized marketing strategy & execution of brand awareness, online sales and retargeting on search & social media - Delivered XX% MoM organic traffic growth and search visibility by heading SEO/SEM content plans & tech projects

Education

• National Institute of Technology RaipurBachelor's Degree, Biomedical Engineering

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