About
With a robust educational background in design and applied arts, art studies, and graphic design from prestigious Argentine universities, I have cultivated a diverse skill set in the tech and design industries. As a Full Stack Engineer at Betterez, I enhanced application performance through frontend and backend development, utilizing technologies like Node.js and Vue.js. My role involved API implementation and UI updates, significantly improving user interactions and data management. Previously, as a co-owner and frontend engineer at Nayra, I managed commercial decisions and led UI/interaction design projects, including a virtual event app. At intive, I collaborated with startups on MVP development and led a successful app migration project. My career began at Portinos, where I developed dynamic web interfaces and marketing campaigns. My experience spans across designing intuitive user interfaces, developing digital solutions, and leading rebranding initiatives.
Experience
- Full Stack Engineer · Betterez02-01-2022 – 04-01-2024
Executed both frontend and backend tasks to enhance application performance and usability. Contributed to creating versatile solutions using Node.js, Vue.js, and Vanilla JavaScript. Actively involved in API implementation to improve data management and user interactions. Daily tasks included bug fixing and new feature development on both APIs and the frontend of the app. Assisted the marketing team with website implementations and developed the blog using WordPress API, plain HTML, CSS, and JavaScript to ease the deployment process. Implemented Google Tag Manager and analytics e-commerce events tracking by setting up a data layer in custom websites connected to Betterez APIs. Updated back-office UI for several outdated features. Automated the translation process of the entire app to facilitate future language implementations.
- Co-owner & Frontend Engineer, UI/Interaction Designer · Nayra - Cooperativa de desarrollo digital12-01-2018 – 12-01-2021
Managed commercial and management decisions as a co-owner. Developed commercial proposals and led company branding process. Worked as a frontend developer and product designer for clients. Designed an intuitive and visually appealing UI, incorporating interactive elements to engage users with Ken Wilber’s integral theory. Designed and implemented a user-friendly interface for “Archivo Rosa,” enhancing the reading experience with interactive elements. Led UI design for a real estate app, creating visually stunning interfaces for viewing unbuilt properties. Designed the MVP for a virtual event website creation app, focusing on streaming and chat capabilities.
- UX Designer & Web Developer · intive04-01-2015 – 12-01-2018
Collaborated with diverse startups from the USA and Europe on MVP development using design thinking methodologies. Worked closely with the marketing team on a successful rebranding project, designing and developing digital marketing assets. Developed and maintained style guides to ensure consistency across different screens and products. Led the migration of Dropcar’s app to a modern, user-centered design. Created a progressive migration plan to update features while ensuring a seamless user experience with over 1000 active subscriptions. Designed campaign landing pages, institutional websites, email marketing templates, and WordPress blogs.
- Frontend Web Developer · Portinos04-01-2014 – 04-01-2015
Developed websites, email marketing campaigns, and Mercado Libre HTML templates. Built interfaces to optimize internal operations. Developed a dynamic animation system using JavaScript to enhance global online advertising campaigns, reinforcing brand visibility. Actively participated in numerous small projects, demonstrating versatility by implementing website designs using HTML, CSS, JavaScript, and PHP with CodeIgniter.
Education
- Universidad Nacional de Tres de FebreroLicentiate degree, Design and Applied Arts
- Universidad Nacional de las ArtesLicentiate degree, Art/Art Studies, General
- Universidad de PalermoLicentiate degree, Graphic Design
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