Russell Peng

About

I design technology that feels natural and empowers people. My work combines a designer’s craft with a researcher’s curiosity to turn complex ideas into clear, intuitive experiences. I’m interested in the integration of AI into everyday products, using intelligent systems to enhance usability, build trust, and expand human interaction. I’m also drawn to advertising and healthcare, where thoughtful design drives engagement and meaningful impact. My goal is to connect human insight with emerging technologies to create products that are innovative, effortless, and trusted by the people who use them. Additionally, I collaborate across product, marketing, and research teams to translate user insights into measurable outcomes, including scalable AI-enabled features and accessible healthcare experiences.

Experience

• Product Design Intern · World Wide Technology05-01-2025 – 12-01-2025

  - Designed UI for a web and mobile app for Panda Express, contributing to over $1 billion in sales from 16 million users.\n- Created pitch deck and presentation materials for prospective clients.\n- Led capstone project with a team of 10, delivering recommendations to improve company operations and presenting outcomes to senior executives.\n- Developed high-fidelity animation assets for a client's mobile application, enhancing the brand’s digital experience and supporting upcoming product releases.\n- Developed a cohesive brand activation that became the central theme of an internal team event, producing and coordinating event merchandise, large-format graphics, slide decks, and signage for 150+ attendees.

• Product Design Intern · Insight Brand Marketing Group05-01-2024 – 07-01-2024

  - Designed user interface and user experience for both web and mobile versions of Insight GPT–a Gen-AI tool that creates commercial posters and marketing videos.\n- Lowered user understanding cost by designing user flow that minimize the steps needed to get from selection to payment, leading to a 50% increase in transactions and revenue.\n- Created posters and characters for B2B deals (e.g. Tencent, Huawei) worth over $15,000 using Insight GPT, Midjourney, Stable Diffusion, and Photoshop.\n- Conducted heuristic evaluation and competitive analysis on various image/video Gen-AI apps on the market to increase efficiency and quality of Insight GPT.

• UX Design Intern · ZEISS Group03-01-2024 – 05-01-2024

  - Conducted UX and market research on various vision centers. Analyzed POSM, store layout, and banners to improve design of ZEISS vision center.\n- Designed the interaction booths that demonstrated how ZEISS’s lens and product contribute to the overall optic experience of the user in the 2024 International Optic Fair. Over 70,000 visitors attended, boosting ZEISS’s brand recognition and image.

• Hotel Restaurant Host Lead · LEGOLAND California Resort06-01-2022 – 08-01-2022

  - Provide a memorable experience for guests through active engagement and people skills\n- Promoted to head lead in just 3-weeks\n- Lead pre-shift meetings to discuss effective strategies for handling guests each day.

• Designer · OncoIQ06-01-2020 – 06-01-2022

  - Sole designer for a medical technology startup.\n- Developed the company’s entire visual identity, including logo, app user interface/experience, and marketing material.

Education

• Washington University in St. LouisBachelor of Arts - BA, Communication Design, Philosophy-Neuroscience-Psychology, Human-Computer Interaction
• Santa Reparata International School of Art (SRISA)Bachelor of Arts - BA, Art and Design
• Canyon Crest AcademyHigh School Diploma

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