Saad ul haq haqqui

About

I’m a Chartered Architect and Managing Partner at Morpheme Studios, with over a decade of experience designing and delivering projects across the UAE, UK, and South Asia. My work spans data centres, mixed-use developments, and hospitality spaces, where I combine BIM-driven design with practical project management to create environments that are both imaginative and efficient. Over the years, I’ve had the chance to lead talented teams on everything from Pakistan’s Emporium Mall to modular design projects in NEOM and the Red Sea region. I’m passionate about how technology is reshaping architecture — using digital tools, coordination platforms, and sustainable strategies to turn ambitious ideas into buildable, impactful designs. At my core, I love solving problems that sit at the intersection of design and performance. Whether it’s guiding a team through a complex build, mentoring young architects, or exploring new ways to integrate data and design, I’m always looking for challenges that push boundaries and make spaces that truly matter.

Experience

• Managing Partner - MiddleEast · Morpheme Studios2023-04-01 –

  Lead the strategic direction and execution of architectural, interior, and BIM-led projects across the UAE, UK, and KSA. Oversee every phase from concept to delivery, integrating sustainability, innovation, and digital tools to achieve design excellence. Directed BIM implementation across multiple large-scale projects, boosting coordination efficiency by 30% and ensuring seamless multidisciplinary delivery. Grew Morpheme Studios’ regional footprint by 25% year-over-year, strengthening client relationships and driving repeat business. Managed design contracts exceeding AED 300M, ensuring cost, quality, and schedule targets were consistently met. Championed adoption of AR/VR visualization and machine learning-based design analytics to enhance decision-making and presentation quality. Lead and mentor a cross-border team of architects, designers, and consultants, delivering data-driven, human-centered design solutions.

• Architectural Consultant · Morpheme Studios2017-04-01 – 2023-05-01
• Senior Architect · Morpheme Studios2013-05-01 – 2017-03-01
• Associate Architect · Morpheme Studios2011-06-01 – 2013-08-01

  Design input, 3D modelling, CAD drawings, construction details, and site supervision consultant.

• CIO @ NFT · Craftanium2024-11-01 –

  Founder and design technology lead of an R&D initiative merging architecture, AR/VR, and blockchain. Focused on immersive design visualization and future-ready digital tools. Created AR/VR presentation environments for architectural projects, increasing client engagement and approval rates by 35%. Led development of digital twin prototypes and NFT-backed design assets integrating real-world architecture with digital ecosystems. Partnered with regional tech firms to expand innovative design visualization capabilities for Morpheme Studios clients. Established Craftanium as a digital innovation incubator supporting architectural research and cross-disciplinary experimentation.

• Architectural BIM Team Lead Engineer Consultant · CNS (Ghobash Group of companies)2023-08-01 – 2025-07-01

  Team lead of BIM architecture consultancy services for large-scale GCC projects. Responsible for LOD 400 documentation, coordination, and delivery excellence. Led an 11-member multidisciplinary team, improving output efficiency and BIM model precision across projects in collaboration with Arcadis KSA. Standardized BIM workflows, cutting documentation turnaround by 20% and enhancing QA/QC and clash detection accuracy. Delivered as-built model integration and lease outline drawing (LOD) packages with 100% compliance to client standards. Fostered team capability through hands-on mentoring and implementation of best BIM practices, aligning outcomes with international benchmarks.

• BIM Architect · Al Masaood2023-09-01 – 2024-06-01

  Design, in-house coordination and collaboration with in-house production team for multipurpose prefabricated units for large scale urban designs delivered in NEOM, RSG, and Tabuk regions of Saudi Arabia.

• Architect / BIM Manager · ICS Nett, Inc. (ICS)2018-11-01 – 2023-03-01

  Oversaw architectural design, BIM coordination, and multidisciplinary collaboration on complex projects spanning data centres, hospitals, command centres, and luxury residential developments. Developed and implemented BIM Execution Plans (BEP), reducing coordination errors by 40% and improving project documentation quality. Managed multi-million-dollar projects, aligning schedules, budgets, and resources for on-time, within-scope delivery. Collaborated closely with engineers, contractors, and stakeholders to ensure seamless project integration and constructability. Conducted site inspections and design verification, ensuring technical precision and adherence to design intent during construction. Trained new architects in Revit and BIM workflows, elevating overall design efficiency and team cohesion.

• Architect · AHR2016-01-01 – 2018-11-01

  Delivered end-to-end architectural design and coordination for major commercial, institutional, and mixed-use projects, including Emporium Mall Lahore, Falcon Mall Karachi, and Fatima Fertilizer Head Office. Produced detailed construction documentation and tender drawings in compliance with authority and client standards. Coordinated with MEP, structural, and façade teams to resolve design issues and achieve full multidisciplinary integration. Supported client presentations and project delivery for developments totaling USD 500M+ in construction value. Improved internal workflows by introducing Revit-based BIM coordination, boosting accuracy and productivity. Mentored junior architects in CAD and 3D visualization, supporting professional growth and delivery quality.

• Junior Architect · Global Associates2008-01-01 – 2011-05-01

  Supported senior architects in concept design, detailing, and coordination for residential and commercial developments. Prepared construction drawings, 3D models, and presentation visuals for multiple mid-scale projects. Assisted in client and consultant coordination, ensuring timely delivery and design accuracy. Introduced early digital design tools, improving visualization and client communication workflows. Built a strong foundation in architectural documentation, site coordination, and multidisciplinary design processes.

Education

• Karachi UniversityBachelor of Architecture - BArch, Architecture and Town Planning

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