Samantha Smee

About

Experienced eCommerce & product management leader with over 10 years of experience spanning B2B and B2C digital products, and Point of Sale (including Omnichannel). Proven track record delivering exceptional digital experiences with a relentless customer focus. Known for building and nurturing high-performing product teams, facilitating change, and effectively engaging with senior stakeholders to deliver strategic value.

Experience

• Head of Digital Experience & Product Management · Movado Group10-01-2018 – 04-01-2025

  Global role with ownership of all omni-channel B2C products (Salesforce Commerce Cloud, Salesforce Order Management, Salesforce Service Cloud, Salesforce Retail Cloud), and B2B sales technology (Pepperi). Key Achievements: - Lead a cross functional team in digital platform evaluation & consolidation onto Salesforce products (8 websites and 3 backend systems) in 18 months, reducing ongoing SaaS fees by 30% - Leveraged our modern technology stack to launch a new site in just 2 weeks, delivering material incremental sales within its first year (17% of total revenue online) - Built the product discipline from the ground up, hiring and mentoring the team, onboarding engineering partners, selecting technology, and fostering senior stakeholder relationships, resulting in a cohesive and high-performing product team - Accelerated the pace of new feature development by introducing agile methodologies to the organisation, increasing deployments from every 2 months to every 2 weeks

• eCommerce & Product Manager · Olivia Burton05-01-2018 – 10-01-2018

  Led all operational aspects of Olivia Burton’s digital properties, primarily focused on providing subject matter expertise during the brand’s transition to a Salesforce Commerce Cloud. Key Achievements: - Developed 18-month roadmap and initiated delivery of new feature enhancements to bring the sites in line with best practice and align brand goals with sales targets, resulting a 15% reduction in the time it took for customers to complete a purchase. - Identified as key talent by parent company (Movado Group) and promoted to lead the group’s new product management function within 6 months of joining.

Education

• Queensland University of TechnologyBachelor of Business, Marketing

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