Sean O'Connor

About

With a Master of Arts in The Beatles, Popular Music & Society from Liverpool Hope University and a Bachelor of Arts in Art History and Film from the University of Victoria, this accomplished creative professional has built a robust career at Rethink. Starting as a Copywriter Intern in 2014, they quickly advanced through roles such as Copywriter, Associate Creative Director, and Creative Director, before becoming the Group Creative Director in December 2022. In this leadership position, they oversee creative projects, lead teams, and ensure the delivery of innovative advertising campaigns. Their journey at Rethink highlights a strong ability to craft compelling narratives and develop strategic concepts, contributing significantly to the company's success in achieving clients' marketing goals.

Experience

• Group Creative Director · Rethink12-01-2022

  As Group Creative Director, responsible for overseeing creative projects, leading creative teams, and ensuring the delivery of innovative and effective advertising campaigns.

• Creative Director · Rethink12-01-2019 – 12-01-2022

  As Creative Director, led creative strategy and execution for major campaigns, managed creative teams, and collaborated with clients to achieve their marketing goals.

• Associate Creative Director · Rethink12-01-2017 – 12-01-2019

  As Associate Creative Director, supported the creative director in developing concepts and strategies, and managed creative projects from inception to completion.

• Copywriter · Rethink09-01-2014 – 12-01-2017

  As Copywriter, crafted compelling copy for various advertising campaigns, collaborated with creative teams, and contributed to the development of brand messaging.

• Copywriter Intern · Rethink05-01-2014 – 09-01-2014

  As Copywriter Intern, assisted in writing and editing copy, supported creative teams, and gained experience in the advertising industry.

Education

• Liverpool Hope UniversityMaster of Arts (M.A.), The Beatles, Popular Music & Society
• University of VictoriaBachelor of Arts (B.A.), Art History and Film

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