Sergio Riquelme Sánchez

About

With a diverse background in design, marketing, and the coffee industry, this professional has developed a unique skill set. Holding a Licenciatura in Advertising and Public Relations and a Diplomatura in Tourism from Universidad de Murcia, they have applied their knowledge across various roles. Currently a Product Designer at Quester, they lead design development, implementing innovative systems to enhance team workflows. Previously, they contributed to Cafédirect's eCommerce success by optimizing online sales and marketing strategies, achieving a 30% increase in productivity. Their experience as a Barista and Specialty Coffee Roaster at Hermanos Coffee Roasters honed their expertise in specialty coffee production and e-commerce management. Earlier, as a Creative Copywriter at Sra. Rushmore, they crafted impactful campaigns for major brands like Coca-Cola and Vodafone. This blend of creativity, technical acumen, and industry knowledge positions them as a versatile and innovative professional.

Experience

• Product Designer · Quester09-01-2023

  Led product design development at Quester, creating a cohesive Design System to streamline design cycles. Implemented a tokenisation system to enhance workflow between product and development teams. Utilized Design Thinking techniques to ideate new features in a competitive environment. Employed research methodologies to inform product team decisions and integrated North Star Metric, Design Thinking and Hooked frameworks into product designs.

• Creative Copywriter · Sra. Rushmore04-01-2014 – 06-01-2017

  Contributed to ideation and campaigns for ING Direct, generating over 300k in turnover. Ideation and delivery of digital campaigns for a client portfolio of over 3M. Collaborated with 7 national clients and global brands (Coca-Cola, Vodafone, Just Eat...) on creative concepts and solutions.

• eCommerce Team Member · Cafédirect08-01-2021 – 09-01-2023

  Assisted in driving online sales by managing the online store and creating engaging landing pages and email marketing campaigns. Responsible for creating unique roast profiles and ensuring the highest quality standards for specialty coffee. Managed email marketing and customer journeys, cutting down processes, and increasing productivity by 30%. Utilised UX techniques, including data analytics and user research, for 5+ successful coffee releases.

• Barista & Specialty Coffee Roaster · Hermanos Coffee Roasters11-01-2018 – 07-01-2021

  Worked as a specialty coffee barista helping to develop new branches in this fast-growing company in East London. Transitioned to specialty coffee roaster within the company, helping with the production of coffee shops around London and managing orders in the e-commerce subscription service.

Education

• Universidad de MurciaLicenciatura de Publicidad y Relaciones Públicas
• Universidad de MurciaDiplomatura de Turismo

Similar talent on Pangea

Carol T.Experienced Product & UX/UI DesignerMadrid, SpainStefanie C.Experienced UX/UI Product Designer | Postgraduate Degree in UX/UI | Passionate about User-Centric DesignsMexico City, CDMXMoodthy A.UX/Product Designer | Designing feasible, human-centered solutions from zero to oneMadrid, SpainLuis M.Product Designer and Front-End Developer with over 10 years of experience running a web design agencyOttawa, ON