Shelli Schilke

About

Results-driven Copywriter and Marketer with eight years of experience in email marketing, sales/web/landing page copy, and more. I especially love to write attention-grabbing headlines and subject lines. A good email open rate is 17%-28% and I've knocked it out of the park with 48%-58% open rates! That's because I'm committed to excellence and outstanding results with every project I undertake. With a passion for health, wellness, fitness, and nutrition, I know that audience well. Other areas of knowledge and interest include real estate and property management. When I'm not working, you can find me joined at the hip with my beloved pup, taking a stroll in the park, or tending to my flower garden.

Experience

• Founder, Freelance Copywriter & SEO Content Writer · Copywriting Cache, LLC01-01-2017

  A full-service copywriting and copy consulting enterprise for B2B and B2C markets. Expertise in email marketing, sales/web/landing page copy, clickworthy subject lines and conversational copy. Proficient at research, content creation, and content management; crafting attention-grabbing headlines that score exceptionally high in Advanced Marketing Institute's headline analyzer; SEO keyword research and integration. Proven ability to write engaging conversational content that addresses a person's pain points, problems, and hidden motives and compels them to take action. Effectively build brand messaging via content-rich/promotional emails that foster trust, value, and loyalty. Specialize in health, wellness, fitness, & nutrition; personal | professional development, and spirituality. Solid knowledge and interest in real estate. I can write winning copy for other markets, too.

• Founder & Real Estate Investor · Win-Win Investment Properties, LLC07-01-2023

  As a real estate investor, I specialize in wholesaling pre-foreclosure and foreclosure properties via Sub To financing. My primary focus right now is greater Tampa Bay, but I'm open to other markets, as well. I'm readily available for joint ventures, expanding my knowledge, and growing my portfolio. My tagline is 'It's gotta be a win-win or I'm not in' and I firmly believe that with regard to all parties involved.

• Senior Copywriter · Relentless Media Agency01-01-2022 – 05-01-2023

  A full-service digital media agency specializing in lead generation/nurturing, landing page design, and innovative social strategies for martial arts schools, fitness centers, and membership businesses. Wrote marketing emails and Facebook ads for clients. Created SEO content for websites and landing pages. Wrote bios for speakers and coaches. Wrote content for the monthly MUV magazine. Created a comprehensive Employee Manual. Noteworthy Accomplishments: Oct. 2022 Martial arts school owner (client) sold 15 paid trials in one day at his Trunk or Treat event. He had 320 non-members register as a result of the marketing emails I wrote. Feb. 2022 Webslinger Parent's Night Out event sold out in less than 2 weeks for MX Martial Arts because of the marketing emails I wrote. Sept. 2020 Consistent open rates of 27% - 34% (the average across all industries is 20.94%); Event ticket sales ($297 per ticket) 9/30/20 10/19/20 = $13,154 for the Relentless Membership Summit email series I wrote.

• Lead Copywriter & Content Manager · PDR Web Solutions01-01-2021 – 12-01-2021

  A marketing firm that helps property management companies generate leads and measurable results while improving their online presence. Wrote content for property management company websites, hyper local pages, infographics and LeadSimple nurturing emails. Generated, assigned and managed ~30 monthly blog topics for 3 freelance writers and ensured timely delivery. Reviewed and edited contract writers blog content, posted drafts and published final copy in WordPress.

• Lead Copywriter & Email Marketing Specialist · Full Contact Online Marketing08-01-2016 – 06-01-2019

  A marketing company dedicated to helping martial arts schools substantially increase their memberships, revenue and overall success. Crafted content-rich and promo emails, About Us pages, Home/Sales/Program pages, landing/sales pages, business course descriptions, Facebook ads/posts and speaker bios. Created engaging content for monthly email and social media marketing campaigns. Wrote money-making copy for Martial Arts Business University and Martial Arts Business Summit. Noteworthy Accomplishments: Wrote money-making copy that helped a business coach sell over $100K in online courses in just one year. Crafted an email series that yielded a quick and easy $40K for a business partner. Created business course descriptions and promo emails that generated $50K+ a month for some clients.

• Human Resources Manager · Noble Capital Group LLC02-01-2015 – 08-01-2016

  A real estate investment firm that offers investment products, as well as provides quality lending opportunities to members of its Private Lender Network. Dual role of supporting and managing the CEO's personal affairs, bills and bank accounts. Instrumental in doubling staff with 20 new hires in one year. Expertise in organizing and streamlining systems to minimize problems and maximize efficiency with a proven ability to free up 10-15 hours a week. Reviewed resumes, screened candidates and conducted phone interviews and efficiently handled onboarding documents, benefits and payroll. Prepared biweekly payroll and tracking data using CoAdvantage's software system. Addressed employee questions, complaints and concerns and successfully resolved issues. Created easy-to-follow SOP's and revised the Employee Policies Handbook by reviewing existing documentation, leveraging feedback from CoAdvantage and working with legal and compliance team.

Education

• American Writers & Artists InstituteN/A, Copywriting & Marketing
• Kellogg Community CollegeA.A.S, Paralegal/Legal Assistant

Similar talent on Pangea

Laura I.Copywriter | UX Writer | MarketingTampa, FLSylina F.Business Developer Driving Revenue Growth with Strategic Marketing & Copywriting Specializing in Healthcare & Wellness BrandsTampa, FLKristin B.Creative copywriter for impact-driven brands and agenciesBloomsburg, PA 17815Lou M.Passionate Copywriter and Movie-Loving Nerd with a Love for Travel, Art, and AdventureSeaTac, WA