Siddhi Golecha

About

Senior Visual Designer with a strong background in branding, UI design, and editorial illustration, translating complex concepts into engaging visuals. I excel at designing systems, collaborating with cross-functional teams, and delivering high-quality visuals for web and print. Previously at Noise, I contributed to brand narratives and product launch materials, elevating user experiences across digital platforms. Holder of a Master’s in Communication Design from Pearl Academy, I bring typography-forward, user-centered design to innovative teams.

Experience

• Freelance Visual Designer · Self-Employed09-01-2023 –

  Led the design and illustration of a Stress-Free Life card deck for Louise Hay; implemented a comprehensive design system for multiple brands, increasing consistency and user engagement across digital platforms.

• Editorial Designer · Harappa10-01-2021 – 09-01-2022

  Crafted and executed editorial illustrations for website, in-house publications and newsletters contributing to increased sales in Thrive skill courses.

• Freelance Consultant · Xplorer08-01-2021 –

  Created on-brand social media graphics, managing multiple projects to deliver high-quality visuals on time. Stayed current with design trends and produced infographics, illustrations, animations, and social media ads using design software.

• Visual Designer · Noise04-01-2019 – 08-01-2021

  Spearheaded the design and execution of a wide range of projects (web pages, collateral and packaging) for over 25 product launches; partnered with cross-functional teams to craft compelling product positioning materials; established a quality assurance process.

• Teaching Assistant · Pearl Academy07-01-2019 – 12-01-2019

  As a Teaching Assistant, supported faculty in delivering course content and assisted students with their learning needs.

• Graphic Designer · Adaan Digital Solutions Pvt. Ltd.06-01-2017 – 07-01-2018

  Conceptualized and executed multiple in-house projects for the World Health Organisation, surpassing client expectations.

Education

• Pearl AcademyMaster's degree, Communication Design
• S.R.M. Arts And Science CollegeBachelor's degree, Visual Communication

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