Sireen Shaban

About

Experienced Data Analyst with over 6 years of expertise in leveraging data to drive business insights and decision-making. Holding a Master’s degree in Data Science and Analytics, I specialize in transforming complex data sets into actionable strategies through advanced analytical techniques, data visualization, and statistical modeling. Passionate about using data to solve real-world problems, I have a proven track record of working across industries to optimize processes, increase efficiencies, and support data-driven initiatives. Skilled in tools such as SQL, Python, R, Tableau, and Excel, I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to deliver measurable results.

Experience

• Data Analyst · Instacart08-01-2023

  Increased marketing precision by building custom audience segments using SQL, leading to more focused campaigns for specific product categories and customer demographics. Maintained data accuracy by continuously reviewing and updating product taxonomy and entity alignments, reducing errors by 20% and improving platform consistency. Enhanced advertising effectiveness by executing data delivery for Retail Powered Media (RPM) campaigns, resulting in higher audience targeting accuracy and improved product marketing. Optimized product placement by collaborating with teams to refine product alignment strategies, leading to better visibility of key categories and a 10% increase in customer satisfaction. Utilized advanced Excel functions (pivot tables, xlookup, power pivots) to generate weekly reports.

• Data Analyst · Edgenuity Inc. (now Imagine Learning)07-01-2020 – 08-01-2023

  Streamlined data analysis procedures through implementation of automated scripts, slashing manual task duration by 65% and enabling the team to focus on higher-value analytical activities. Improved database by 22% by enhancing data cleansing and manipulation techniques in Python and R, ensuring accuracy and consistency in analysis. Leveraged my knowledge in advanced Excel functions such as pivot tables, vlookups, and data analysis to create 18 reports a week. Built reports using SQL and interpreting data using Python analytical tools to support key findings and recommendations which increased product sales by $380 per order.

• Data Analyst · InnovatiCS11-01-2019 – 07-01-2020

  Developed interactive Tableau dashboards to present complex data sets in a user-friendly manner, resulting in a 30% increase in data accessibility and understanding among stakeholders. Created over 15 Machine Learning models for different programs and projects. Transformed raw client data into clean, actionable insights with Python, SQL, and Excel, empowering the team to create marketing mix models that boosted campaign performance by 25%. Conducted research, analyzed business operations, and problem solved operating inefficiencies, saving companies a combined 92-man hours a month.

• Junior Data Analyst · Route 1 Industries05-01-2017 – 12-01-2019

  Created and managed social media accounts, SEO strategies, and marketing campaigns, resulting in a monthly increase of $7,400 in product sales per month. Initiated Marketing strategies through Google Ads and different Social Media Ads Campaigns improving brand awareness and recognition by 84%. Executed a year-long pricing strategy experiment that optimized price points and enhanced product sales by 25%, driving significant revenue growth and increased market competitiveness. Assembled data from different data sources using a combination of SQL and Google Analytics API to create data views to be used in Tableau.

• Data Analyst Intern · University of Illinois at Chicago Fury Theatre Internship08-01-2016 – 05-01-2017

  Monitored social media and online sources for industry trends. Worked with Theater shareholders to understand needs and provide platform services. Saved $400 by implementing cost-saving initiatives that addressed long-standing problems. Maximized strategic approaches by keeping close eye on sales and making appropriate adjustments. Built, implemented and updated effective SEO strategies. Helped clients develop website portals and social media pages to promote businesses. Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

Education

• Western Governors UniversityMaster of Science - MS, Data Science and Analytics
• University of Illinois ChicagoBachelor of Science - BS, Information Sciences

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