Sonja Marinkovic

About

Sonja Marinković is a European SEO freelancer and web support specialist. With 7+ years of diverse SEO and copywriting experience across different industries, she delivers results through comprehensive website audits, data-driven SEO & content strategy, and hands-on implementation. As your one-stop SEO consultant, she crafts and executes tailored SEO strategies for your unique business needs.

Experience

• Freelance SEO Consultant · Digital Search Hero03-01-2021

  SEO Copywriting: Creating unique and well-research landing pages, blog posts, case studies and other content formats for clients Full & Technical SEO Audits: Diagnose website issues hindering performance and provide actionable improvement plans. On-Page SEO, Content Strategy & Creation: Craft high-quality and helpful content, boost your E-E-A-T, and topical authority.-

• SEO Analyst · Better Collective04-01-2020 – 03-01-2021

  On-page SEO: defining possible on-page optimizations to improve rankings for desired keywords, identifying search intent, required topics and subtopics, and content gaps in comparison to competitors Off-page SEO: identifying bad and low-quality backlinks in our portfolio sites, disavowing bad backlinks, analyzing and optimizing backlinks profiles Site Audits: conducting technical, content, and link analysis of our portfolio sites, and sites that our company plans to acquire to identify threads and opportunities.

• Optimization Coordinator · Better Collective03-01-2018 – 04-01-2020

  SEO -Taking care of content and updates, optimizing title tags, subheadings, content, images, MT, MD, internal and external linking, developing internal linking strategies Keyword research, identifying keyword potential, placing keywords strategically in our content WordPress Webmaster Tasks - website maintenance: choosing the right plugins and themes, theme edits, weekly and monthly health checks, backups, migrations, troubleshooting and fixing issues with content and plugins, database management, managing SSL certificates, website maintenance and updates, content updates, landing pages redesign and optimization Content Compliance – taking care of the legal compliance standards for different markets, following up latest legal changes and implementing them

• Content Marketing Manager and Founder · Upbeat Impulse07-01-2017 – 01-01-2020

  Marketing Strategy: identifying the target audience, main competitors, defining mission, niche, content strategy, and SEO goals. Content Writer: writing SEO-optimized content for the blog with an in-depth topic cover. On-Page SEO: Keyword research and optimizing the content for desired keywords Blog Webmaster: Creating landing pages, managing content, fixing backend issues, choosing the best plugins and themes, theme edits, troubleshooting issues, fixing website issues in cPanel, installing SSL certificate, managing WooCommerce store, integrating payment methods.

• Freelance Content Writer & Digital Marketing Assistant · Freelance07-01-2016 – 03-01-2018

  Content Writing: writing optimized blog posts for clients in different niches, such as mental health, private medical practice, fitness, beauty, yoga, tourism, interior design, marketing, IT, and professional services Copywriting: writing converting landing pages, service pages, product descriptions, newsletters, and other promotional content Social Media Content Writing: Writing engaging captions for social media profiles

Education

• University of Economics NisMA, Marketing
• University of Economics NisBBA, Marketing

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