Svetlana Serpuhova

About

I am a production development specialist with a passion for sustainability and innovation. As the Founder of UppyBags, I have led sustainable product R&D and driven the creation of circular business models that prioritize our planet and its people. My work focuses on transforming end-of-life materials into new, commercially strong products—extending material lifecycles and significantly reducing waste. With extensive experience in fast-paced production environments, I have successfully collaborated with cross-functional teams and various stakeholders. This background has enabled me to oversee critical production processes from concept through to market launch, ensuring high-quality outcomes while adhering to sustainable practices. As an ESG advisor, I integrate eco-friendly strategies throughout product development, aligning environmental responsibility with business growth. I am dedicated to advancing production development by merging innovative sustainability with effective execution.

Experience

• Founder of sustainable recycled material accessories brand · UppyBags2019-01-01 –

  Developed and implemented growth strategies that increased brand value. Managed e-commerce (Shopify) & social media communication. Developed B-to-B model, built strategic partnerships and client acquisition. Coordinated circular product development and successfully applied for grants and competitions. Sourced sustainable suppliers and built resilient supply chain relationships. Coordinated external team of experts.

• New product development and validation, work placement · Suited & Booted Originals2024-06-01 – 2024-08-01

  Translated creative ideas into viable propositions. Coordinated R&D for sustainable digital platform with MVP. Conducted competitive analysis, consumer profiling, and financial planning. Led market validation and commercial awareness activities.

• Creative Campaign Manager · Amazon2021-05-01 – 2021-08-01

  Managed operational project delivery and execution of sold advertising campaigns. Established and standardized operational practices and account management. Participated in group knowledge sharing and support.

• Project Coordination · Baltic Pine Films2018-09-01 – 2020-10-01

  Sourced talents and locations for video and photo-shoots. Provided project planning, scheduling and resource allocation support. Managed on-set teams and helped coordinate projects.

• Buying admin · Reiss2016-11-01 – 2017-02-01

  Provided administrative support to menswear buying team. Conducted range planning, sales analysis, competitor research. Attended trade meetings and assisted in product sample approval.

• Make-up and Special effects · British & International film production2006-01-01 – 2016-11-01

  Collaborated with a team of make-up artists to create script-specific looks. Provided photo and video shoot styling, including special effects (make-up and hair).

Education

• University of BathMaster's degree, MSc Sustainability and Management
• London Metropolitan UniversityBachelor of Arts - BA, Marketing and business management in fashion
• Fashion Retail Academy FRAFASHION BUYER MERCHANDISER LEVEL4, Fashion range planning and merchandising
• International School of StyleBITEC, Make-up Artist, Hair Stylist, special effects and personal stylist

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