Tumelo Maphuthoma

About

Passionate and results-driven professional in Digital Marketing, Web Developer and Customer Acquisition/Experience with 4+ years in sales. Equipped with unique skills in content creation, website development, social media design, campaigns and copywriting these accelerate learning and drive efficiency. With a proven track record of excelling both individually and as part of a collaborative team, I thrive in dynamic environments, particularly within the realms of marketing, pricing, and pharmacy activations. My career journey has been defined by a dedication to overcoming challenges that appear impossible such as high-volume customer acquisition. I find nothing more rewarding than tackling the seemingly impossible and achieving success. Some highlights from my professional and educational background include: I recently started working on SEO and ASO optimisation tools which increase the value of a project or business I am working with. This has become one of my most loved projects and I see an increase in ROI within the business. Proficiency in creating compelling promotional adverts for customers using Final Cut Pro, showcasing a creative and technical edge in content creation. Adept at handling and converting walk-in customers from pharmacies to Healthdart services, displaying effective communication and persuasion skills. Efficient in the following tools Canva, Figma, Webflow and Airtable to not only create visuals for social media but also manage social media posts, design visual ads and customer acquisition strategies accompanied by pricing and selling products or services. Leadership experience in retail, where I led a team to develop innovative strategies that boosted sales by 40%+ and consistently met monthly targets. I'm excited to connect, collaborate, and embark on new challenges. Let's explore how we can work together to create value and drive success.

Experience

• Junior Graphic Design, Front-end Web Developer · Seanokeng FCDS03-01-2025

  Created UI/UX product design screens for the I Love Gauteng campaign using Figma and mocked up the screens by animating the navigation journey using Adobe Animate and After Effects with Envato Elements. Overlooked the virtual museum design language and customer navigation screens. Managed the CoolnBlack website by managing SEO publications and optimizing the site for responsiveness. Created & mocked up 3D animation/render of the Metro FM app, Lotters Pine. Sourced and curated relevant imagery to increase engagement, conducted research, and wrote captivating copy for a few CoolnBlack articles. Worked with clients like Samsung, modifying and improving the content to fit the audience and aesthetic of the platform.

• Graphic Design Intern, Front-end Web Developer, UI/UX Product design · Waelese Media03-01-2024

  Specialized in crafting visually impactful designs that engage audiences and deliver results. Edited Nedbank radio interviews, led a website relaunch to enhance user experience, and sub-edited audio and visual content for social media. Contributed to branding and billboard campaigns at Mzala Print & Signs, developed the company’s catalogue and profile. Designed digital screen content and billboard mockups at Kena Outdoor, helping brands increase visibility.

• Digital Marketing Assistant, Web Developer · HealthDart08-01-2021 – 10-01-2023

  Responsible for walk-ins and customer experience when booking consultations with Health Professionals. Designed visual ads, posters, and video content for social media platforms to acquire customers and increase brand awareness. Managed SEO for the HealthDart website, increasing brand awareness and sales by 30%+ in 2022. Worked with the Customer Success team to acquire over 4000+ customers, with over 2000+ patients getting consultations and medication deliveries. Worked on SEO optimization for the website and ASO app optimization to increase brand awareness and customer acquisition.

• Sales Consultant · Shesha Lifestyle11-01-2014 – 01-01-2015

  Worked alongside the Manager to increase sales by 40%+. Handled IBT transfers by logging in products in the store and transferring other products to other stores. Assisted in managing stocktaking, price correction, and inventory checks weekly while selling products.

Education

• Boston City CampusDiploma in Media Practitioner, Digital Communication and Media/Multimedia
• Boston City CampusDiploma, Communication and Media Studies

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