Varshni Veeravignesh

About

Hello! My name is Varshni Veeravignesh, and I am passionate about bridging the gap between research and implementation. I recently graduated from Johns Hopkins University with a Bachelor of Arts in Biology and Psychology, and my education has equipped me with the skills to ask important questions and a solid foundation in using tools that will help me answer them. I have worked on various research projects in a range of fields, from examining the effectiveness of eating disorder treatment programs at the Johns Hopkins Hospital to protein engineering and gene editing experiments at JHU labs. Through these experiences in research environments, I developed a deep appreciation for a systematic approach to problem-solving and data-informed conclusions. However, I was curious about what it took to bring research and its insights out of the papers and into the real world, which eventually introduced me to marketing and communications. Through marketing coursework, interning at a full-service ad agency, and designing and leading the implementation of digital marketing campaigns, I learned how to tell a story about products of thoughtful and thorough consideration of unmet needs and convey why people should be listening. My diverse background positions me to be an effective contributor at any stage between research and implementation, with an understanding of what is necessary in the other stages for successful implementation. I aim to build a career where I can help introduce the wealth of knowledge from academia to the world outside it. I have been introducing skills like PYTHON, R, SQL, SPSS, and Excel into my toolkit to bring me closer to that goal, and I hope to continue to learn and grow from more exciting experiences in the future! Outside of work, I enjoy cooking, baking, watching the newest Netflix shows, petting any dog who will let me (my dog Leo is back home in India, unfortunately), and reading non-fiction. Please feel free to connect with me, I would love to get to know you!

Experience

• Intern · Jarrard Inc.09-01-2024 – 02-01-2025

  Contributed to various projects and tasks, gaining hands-on experience in the industry.

• Social Media and Community Management Intern · ReBokeh Vision Technologies, Inc.06-01-2023 – 08-01-2024

  - Spearheaded digital marketing initiatives on Facebook/Instagram/TikTok to increase mobile app utilization. - Grew Instagram following organically by 45% over a year by creating content to position brand as thought leader. - Conducted weekly data analysis and developed content strategies using insights from engagement metrics, aligning with business objectives. - Shot and edited creative content in line with social media trends.

• Bystander Intervention Trainer · The Johns Hopkins University09-01-2021 – 04-01-2024

  Facilitated delivery of virtual and in-person Bystander Intervention Training (BIT) sessions to cohorts of 30-50 students to communicate materials aimed at increasing awareness about gender-based violence and gender-based violence prevention.

• Account Management Intern · imre09-01-2023 – 12-01-2023

  - Supported Account Executives in managing 5+ client accounts, including those in the healthcare and automotive sectors. - Conducted market research to track industry trends and identify PR opportunities for clients, contributing to the development of client-facing documents and campaign strategies. - Monitored and analyzed campaign performance, providing data-driven insights to optimize future marketing initiatives. - Crafted internal communication material for clients.

• Undergraduate Research Assistant · Johns Hopkins Hospital01-01-2023 – 12-01-2023

  Contributed to data entry and analysis for Eating Disorders research at the Schreyer Lab at JHH. - Managed research database by extracting and cleaning longitudinal data from 1000+ participant records on EPIC. - Trained to administer patient interviews and study procedures exploring attention and decision-making. - Participated in focus group observations and patient intakes to understand treatment structure and outcomes.

Education

• The Johns Hopkins UniversityBachelor of Arts - BA, Biology, Psychology

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