Vasily Popov

About

I am Vasily Popov, a multidisciplinary designer specializing in graphic design, branding, and motion graphics. I blend various creative approaches, 3D visuals, and a dynamic touch of motion to create fun, engaging, and visually captivating works. With a strong background in the entertainment and tech industries, I’ve worked on various projects for both small and global companies, including Riot Games, Activision Blizzard, Ubisoft, CD Projekt RED, Moonton, ESL, Microsoft, Volkswagen, Yandex, Sberbank, VK Holding, PepsiCo, and more. My focus is on helping brands and companies connect with their audiences through high-quality visuals. Whether it’s designing and overseeing the visual concepts of large-scale campaigns or working on motion design for a short trailer.

Experience

• Freelance Designer & Art Director · Freelance2022-04-01 –

  Developing creative concepts and visual strategies aligned with client goals; designing and delivering high-quality graphic assets, motion graphics and visual guidelines; ensuring designs meet brand guidelines and resonate with target audiences; leading art direction for marketing campaigns, branding projects, and promotional events; collaborating with clients and teams to develop visually compelling solutions.

• Art Director · Wishlist Games2022-10-01 – 2025-02-01

  Defining and maintaining the visual style, tone, and artistic vision of marketing campaigns, including key arts, project identity, trailers, and promotional assets. Leading and managing the art and design team to ensure high-quality deliverables and consistency across all marketing materials. Collaborating with senior creative producer, video-production team, game producers, marketing and game development teams to ensure cohesive storytelling and branding. Contributing to the development of efficient workflows and processes to optimize art production.

• Art Director · Electronic Mushroom2022-01-01 – 2022-03-01

  Designing concepts and pitches with a Creative Director and Producers. Taking part in most of the creative processes in pre-production for events, broadcasts and video production. Responsible for matching visual solutions with project strategy and client objectives. Working in tandem with Production Lead on the organization of work processes. Looking for creative talents, new products and tools that will improve the quality of our solutions. Leading production team of designers, motion designers, video editors and screenwriters.

• Lead Graphic Designer · Electronic Mushroom2019-01-01 – 2022-01-01

  Working closely with the creative director and production team to find visual design solutions that solve our clients' problems and challenges on projects. Responsible for translating concepts and ideas into visual outcomes. Took the role of lead designer and delegated tasks for the in-house and outsource team of designers and motion designers.

• Graphic Designer · Electronic Mushroom2018-02-01 – 2019-01-01

  Made graphics for esports events, live shows and broadcasts. Starting with visual concepts, logo design and identity, finishing with any kind of drawing, animating and preparation of all files for the broadcast team. Worked on corporate and event identity, design of printed materials, web design, 3D renders, storyboards and all sorts of creative things.

• Freelance Graphic Designer · Freelance2016-02-01 – 2021-03-01

  Creating logos and brand assets for various small and medium businesses from ideas and sketches to vector drawing; developing designs of printed materials, such as business cards, brochures, catalogs, etc. Including prepress; creating graphics for web presentations; communicating with clients throughout the workflow; digital painting and illustration. Including storyboards for video production; web design and web imagery making.

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