Yahaya El-Shazli

About

With extensive experience in user experience and product design, I have held several senior roles in prominent companies. At PassFort, a Moody's Analytics company, I led UX design projects, enhancing product usability and user satisfaction. As a Senior Product Designer at Hofy, I refined product interfaces and conducted user research to inform design decisions. At Noon - The Social Learning Platform, I led the Design Ops team, shipping the design system and improving user experience through insights. During my tenure at Booking.com as a Team Lead UX Designer, I optimized team performance, contributed to product offerings, and enhanced customer experience through qualitative research and data insights. Proficient in Figma, I have a proven track record of improving usability and aligning design strategies with business goals.

Experience

• Senior UX Designer · PassFort, a Moody's Analytics company06-01-2022 – 08-01-2023

  As a Senior UX Designer, likely contributions include leading user experience design projects, collaborating with cross-functional teams to enhance product usability, and implementing user-centered design principles to improve overall user satisfaction.

• Senior Product Designer · Hofy03-01-2022 – 05-01-2022

  As a Senior Product Designer, likely contributions include designing and refining product interfaces, conducting user research to inform design decisions, and collaborating with development teams to ensure design feasibility and implementation.

• Senior Designer · Noon - The Social Learning Platform04-01-2021 – 08-01-2021

  Key achievements include: - Lead the Design Ops team to ship the design system - Help teams gather insights and translate them ideas to improve the user experience

• Team Lead UX Designer · Booking.com07-01-2017 – 12-01-2020

  Key achievements include: - Optimising team performance by supporting team members' professional development, collaborating with PMs to define roadmaps, objectives, and OKRs, as well as working with them to define health KPIs - Contributing to an increased company product offering from creating an initial concept to launching MVP to deadline and defining next steps by leading the team through supporting the designer and working with PM and team to define a roadmap - Directing a newly assigned team and successfully adapting from short-term experimentation to a more structured release cycle format by conducting interviews with a jobs to be done framework and collaborating with the designer - Enhancing the customer experience by defining the qualitative research cycle to validate a solution for credit card pre-authorisation problem before launching - Improving the overall alignment between designers and my personal skillset by becoming proficient using Figma and supporting my team accordingly - Increasing customer usability of the platform by providing visitors with a credit card free option to access the service and defining and solving problems through maximising qualitative and quantitative data insights

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