Yaroslava Shogina

About

With a robust educational background and extensive experience in sales, marketing, and technical services, I hold a Master's degree in Information Technology from Clark University and a Bachelor's degree in Management from South Ural State University. My career spans roles such as Sales and Marketing Coordinator at Holiday Inn Express Boston, where I developed marketing strategies and managed social media accounts, and Social Media Coordinator at CMS Solutions, LLC, where I handled online reputation management and content creation. Previously, I served as Marketing Campaign Manager and Marketing Research Assistant at inSegment, overseeing lead generation campaigns and maintaining CRM data. My technical expertise was honed at ICT Asset Recovery, where I managed e-Commerce operations and technical services. Additionally, I have experience as a Project Manager Intern at Lighthouse Academies and in sales roles at LLC Forpost and LLC DNS-Chelyabinsk.

Experience

• Sales and Marketing Coordinator · Holiday Inn Express Boston01-01-2019

  Responsible for coordinating sales and marketing activities, including developing marketing strategies, managing social media accounts, and supporting sales initiatives.

• Social Media Coordinator · CMS Solutions, LLC06-01-2018

  Manage online reputation for each property, including comprehensive monitoring of all review sites and responding to all reviews quickly and positively. Assist in the development and execution of marketing campaigns. Write blogs, social media posts, and website content. Maintain websites with Wordpress and WIX platforms.

• Marketing Campaign Manager · inSegment04-01-2017 – 06-01-2018

  Manage the implementation, tracking and measurement of marketing demand lead generation campaigns. Oversee the scope and development of content for the campaigns. Ensure all lead generation campaigns align with the corporate strategy. Manage campaign performance reporting and analysis.

• Marketing Research Assistant · inSegment04-01-2017 – 06-01-2018

  Maintain accurate and up-to-date data in CRM systems involving tracking and enforcing top levels of quality and accuracy in CRM records by other salespeople. Utilize third-party databases and organized online research to generate lists of prospect clients and accumulate business intelligence for salespeople. Implement a tracking system to keep and control all Sales Accounts Updates.

• Technical Services Department Manager · ICT Asset Recovery02-01-2016 – 03-01-2017

  Designed and implemented a standard procedure of testing and collecting data. Using functions, created a standard Excel template suitable for eBay bulk listing tool that reduced time for overall listing process by 10 times. Managed stores on various e-Commerce marketplaces such as eBay, BrokerBin, TradeLoop and Magento. Analyzed the inventory using Excel and provided sales suggestions. Coordinated the work of Technical Department team of 3 people and trained new employees.

• Technical Services Specialist · ICT Asset Recovery06-01-2015 – 02-01-2016

  Analyzed and solved technical issues and handle customer complaints on the daily basis. Maintained accurate and up-to-date existing product catalogue data in QuickBooks and eBay. Tested and inspected IT equipment such as laptops, desktops and tablets for sale or recycle. Troubleshot testing process and eBay listings.

• Project Manager Internship · LIGHTHOUSE ACADEMIES, INC.09-01-2014 – 12-01-2014

  Supervised two IT specialists and created detailed schedule of tasks for them. Monitored the progress of project against strict deadlines. Submitted project for the faculty review.

• Sales Representative · LLC Forpost10-01-2013 – 05-01-2014

  Received and tracked customers order. Developed promotional programs to customers. Researched and monitored the prices of competitors.

• Sales Supervisor · LLC DNS-Chelyabinsk07-01-2010 – 10-01-2013

  Sold electronics and provided customer support. Managed inventory of the store by verifying merchandising on a daily basis. Supervised and trained 6 people to provide the highest level of service.

• DIGITAL MARKETING · CMS Solutions LLC08-01-2019

Education

• Computer Systems InstituteCustomer Service Specialist
• Clark UniversityMaster's degree, Information Technology
• South Ural State University (SUSU)Bachelor's degree, Management

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