Yewande Akomolafe-Kalu

About

I am a Branding, Storytelling and Marketing Specialist with over 5 years of experience helping brands develop, grow, and market their services and products globally. My expertise includes brand and marketing strategy, campaign strategy, monitoring and analysis, content and digital marketing, communications, brand and reputation management. I’m passionate about telling stories and creating campaigns for brands that connect with the audience, grow trust, visibility in a way that uniquely helps achieve commercial goals. I have led content creation, branding and marketing teams across various industries like entertainment, fashion, beauty and financial services (Fintech). I am constantly learning, and my background in Psychology has equipped me with unique insights into human behavior that I can draw on with campaigns.

Experience

• AVP, Branding and Storytelling · Flutterwave2023-08-01 –
• Head, Storytelling and Branding · Flutterwave2018-11-01 – 2023-10-01
• Content Lead and Business Development Manager · iPlay Digital Nigeria2018-03-01 – 2018-10-01
• Head, Content Development (Social Media) · Chocolate City Music2015-04-01 – 2018-02-01
• Market Research Analyst · Morpheus Limited2013-08-01 – 2014-11-01

  - Ensuring that advertising and marketing campaigns are delivered to the company’s target audience. And are compelling enough to influence purchases from website visitors. - Generating innovative ways to reach targeted audiences through marketing plans and strategies. Meeting strategic goals and deliver revenue and profit targets. - Efficiently executing campaigns, tracking campaign progress and delivering analysis reports where needed.

• HR Intern · Morpheus Limited2013-08-01 – 2014-01-01

  Contributing to team effort by accomplishing related results as needed and create new contents for HR initiative; building the HR department by putting together an organogram and induction document for new recruits. Maintaining records and compiling statistical reports concerning personnel-related data such as hires, transfers, performance appraisals, and absenteeism rates.

Education

• Birmingham City UniversityBachelor's Degree, Psychology

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