Aaliyah Her

About

Storytelling has always been a part of my life. I carry that spirit into creating content and collaborating with client states . I draw inspiration from culture, meals, and meaningful conversations. With experience in both agency and nonprofit work, I remain deeply community-driven in my career. I am passionate about working with clients to create something truly special.

Experience

• Social Media Manager (Part-Time) · Knack Social & MarketingJune 2025 – Present

  Collaborate with clients/internal teams to source content, align creative direction, and maintain brand consistency. Monitor audience engagement, respond to comments in brand voice, and foster community interaction. Create detailed shot lists and content outlines to ensure efficient production.

• Marketing Manager + Event Producer · Hana April Inc.January 2025 – April 2025

  Developed and executed targeted marketing campaigns to drive engagement and increase sales. Drafted and personalized outreach messages for influencer partnership/sponsorship opportunities, ensuring alignment with brand and campaign goals. Managed timelines, budgets, vendor relationships, and internal teams to deliver high-quality, on-brand experiences. Coordinated all event logistics, including venue selection, catering, and audiovisual services.

• Social Media Marketing Intern · Azrin Awal, Duluth City CouncilorJanuary 2024 – May 2024

  Promoted civic engagement initiatives and encouraged voter registration by ensuring consistent branding and messaging across all social media platforms. Disseminated information on local government processes, enhancing public awareness and engagement.

• Content Student Supervisor · UMD Dining Services Marketing & CommunicationsJanuary 2023 – May 2024

  Accomplished a 71.43% increase in followers by implementing effective content strategies and led the marketing team. Strengthened brand identity through inclusive campaigns, notably the Multicultural Dinner Series. Managed all social media platforms and coordinated multiple marketing campaigns, assigning projects to the marketing team to ensure effective execution.

• Public Relations · UMD Asian Pacific American AssociationMay 2023 – January 2024

  Planned and executed cultural events, workshops, and social gatherings to celebrate Asian Pacific American heritage and foster cross-cultural understanding. Managed all aspects of event organization and organized meetings for the executive board.

Education

• University of Minnesota DuluthBachelor of Arts in Communication, Communication

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Aaliyah H.Growth & Marketing | Social Media Marketing Specialist | Content & Campaign ManagerMinneapolis, MNSidney B.Social Media Content & Digital Marketing Strategist | B.S. Retail and Consumer Studies Student at University of Minnesota - College of DesignSarah M.Social Media Marketing Specialist | Content Creator | Digital Marketing Expert | Copywriting & Influencer Marketing StrategistBrenna B.Results-Driven Digital Marketing Specialist | Social Media Manager | Content StrategistDuluth, MN