Brenna Barstad

About

As a passionate digital marketing specialist, I thrive on helping businesses amplify their online presence and achieve measurable growth. My expertise spans across SEO, content marketing, and social media strategy, with a proven track record of increasing organic traffic by an average of 150% for my clients. I'm known for my data-driven approach, with creative flair to craft compelling campaigns that resonate with target audiences. Whether it's optimizing organic content, developing engaging social media strategies, or designing eye catching social advertisement, I'm committed to delivering results that exceed expectations. My goal is to partner with forward-thinking businesses looking to make a significant impact in the digital space.

Experience

• Marketing Director · NorthStar Ford01-01-2025

  As a Marketing Manager, I oversee the development and execution of strategic marketing initiatives to drive growth, engagement, and brand visibility. My role bridges creative planning with performance marketing across key digital platforms. I lead paid media strategy and ad buying on Meta (Facebook & Instagram), managing budgets, targeting, testing, and optimization to ensure high ROI. I also create and manage content for email marketing campaigns, crafting email blasts that align with brand voice and drive customer action. My responsibilities include coordinating with external vendors, ensuring timelines are met, and maintaining quality across all deliverables. I develop and implement content for paid and organic campaigns, integrating consistent messaging across platforms. With a focus on data-driven decision-making and results, I align marketing efforts with overall business objectives while staying current with industry trends and platform updates.

• Marketing Specialist · NorthStar Ford07-01-2023 – 12-01-2024

  Posted daily organic posts on Instagram, Facebook, Twitter, ran the NorthStar Ford Tik Tok, made promotional material.

• Digital Content Creation Intern · Wild State Cider2023 – 05-01-2023

  Curated content to market and promote Wild State Cider and their products.

• Campus Manager · BeReal09-01-2022 – 12-01-2022

  Managed campus outreach and engagement for the BeReal app, promoting its usage among students.

Education

• University of Minnesota DuluthBachelor's degree, Marketing and Management

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