Aanchal Paryani

About

Hi, I’m Aanchal — where design meets dev, and pixels meet purpose. My journey started back in school as a graphic designer and video editor, where I fell in love with digital creation — and quickly became obsessed with not just using tools, but understanding how they worked. That curiosity led me to pursue a B.Tech in Computer Science and Engineering, and eventually kickstart my career as a web developer. But I didn’t stop at code. I kept gravitating toward building tools that were intuitive, impactful, and just made sense for real users. I was that teammate — the one who wouldn’t stop testing until something broke (or I found a glitch no one else did). That relentless curiosity led me to discover my true calling: crafting human-centered experiences that are resilient, intuitive, and designed to not break. I love to learn how experiences break, so I can build ones that don’t — thoughtful, accessible, and delightful by default. Now, as an MS User Experience student at ASU, I blend design thinking with dev know-how to bridge the gap between usability and functionality. Whether it’s scaling design systems or untangling complex UX challenges, I believe in functionality with flair — because great UX isn’t just usable, it’s unforgettable. Let’s talk design, systems, and maybe your next bold hire?

Experience

• UX Designer · The GIT Creative Agency2025-08-01 –

  • Collaborated on SEO optimization and website redesign for a veterans’ trauma counseling service to enhance visibility. • Presented design processes and suggestions to stakeholders, ensuring alignment with project goals. • Focused on making the website accessible and compliant with WCAG 2.1 standards, improving user experience.

• UX Designer · ASU Global Launch2024-04-01 –

  • Led user research and usability testing to enhance accessibility and navigation, implementing user-centered design improvements. • Optimized web traffic by 57.3% YoY through UX optimization, strategic CTA buttons, and A/B testing for improved engagement. • Designed and optimized 17+ webpages using HTML, CSS, JavaScript, and Salesforce Lightning, ensuring brand consistency and responsiveness.

• UX Researcher · City of Mesa2024-08-01 – 2024-12-01

  • Conducted Think-Aloud user interviews to enhance clarity and reduce recycling contamination for Mesa's Recycle Right messaging. • Created user personas to understand resident behaviors and challenges for City of Mesa. • Redesigned recycling bin messaging and proposed an online notification system to boost recycling participation.

• Senior UX Developer · Bosch Global Software Technologies2022-01-01 – 2023-11-01

  • Led frontend redesign project, optimizing responsiveness and workflows, resulting in a 40% usability improvement. • Developed user requirement management system using MERN stack, enhancing collaboration among stakeholders. • Created design-to-code conversion plugins for Figma, Adobe XD, and Sketch, accelerating project timelines.

• Software Engineer · Bosch Global Software Technologies2020-07-01 – 2021-12-01

  • Collaborated with cross-functional teams to integrate software into automotive systems, enhancing vehicle safety and performance. • Developed Python automation scripts for testing and code deployment, improving deployment efficiency on AWS. • Created feature modules for a Python-based HMI Processing and Validation Tool, utilizing OpenCV and OCR for system issue detection.

• Associate Software Engineer · Bosch Global Software Technologies2019-09-01 – 2020-07-01
• Visual Designer · P. Bhagat Tarachand2019-06-01 – 2023-11-01

  As a Visual Designer, I spearheaded the design of invitation cards, menus, and digital marketing content for a restaurant in Maninagar. • Enhanced brand visibility through visually appealing content creation. • Edited and compiled engaging videos for social media platforms. • Developed a comprehensive brand guide for content creation, ensuring consistency and brand identity.

• Web Development Intern · Netparam Technologies Pvt Ltd.2018-05-01 – 2018-07-01

  • Designed and developed the "BizNexus"web app, focusing on user-centered design to enhance user experience and meet business requirements. • Managed project planning, code optimization, and integration to ensure timely delivery and performance goals were achieved. • Collaborated with team members and stakeholders to align development processes and meet project milestones for a successful outcome.

• Visual Designer · St. Mary's Convent Sr. Sec. School2015-07-01 – 2018-05-01

  • Designed posters, banners, and social media content for Alumni events in Ajmer, Rajasthan, India. • Created engaging videos and digital content to promote events, showcasing creativity and attention to detail. • Managed end-to-end design process independently, ensuring high-quality deliverables with minimal client input.

Education

• Government Women Engineering College, AjmerBachelor of Technology - BTech, Computer Science
• Arizona State UniversityMaster of Science, User Experience

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