Shailee Shah

About

I don’t just design—I ask questions, validate, and elevate. Every decision has a reason, every user story has a voice, and every solution aligns with both business and user goals. Whether it's designing interfaces, decoding research, or presenting insights, I connect what’s now, what’s next, and what’s possible. How I Work: Strategic & User-Centric – Marrying business goals with user experience to create impactful designs. Resourceful & Conscious – Utilizing resources thoughtfully (think intentional, not just frugal). Resilient & Flexible – Adapting to change, because great design thrives in iteration. What Sets Me Apart? A designer who’s good with numbers, a researcher who finds unconventional ways to uncover the 'why,' and a storyteller who makes complex decisions feel intuitive. I believe design should be at the forefront of business strategy, not an afterthought. Experienced in AI, SaaS, and AR/VR industries.

Experience

• AI Experience Analyst · Technology at Arizona State University2024-05-01 –

  As an AI Experience Analyst at ASU, I designed for an AI SaaS product within agile methodologies. I iteratively created wireframes, mockups, and prototypes to address research findings. These efforts led to an 80% increase in user adoption and improved task efficiency and engagement. I led user research and usability testing, uncovering key insights such as 40% of features are unused that shaped the product roadmap and design decisions. My research findings were presented to OpenAI, leadership, and cross-functional teams, influencing strategic decisions.

• UX Designer and Researcher · Technology at Arizona State University2023-08-01 – 2024-05-01

  Spearheaded a team to develop a product roadmap, aligning feature prioritization with business goals. Collaborated with cross-functional teams to document organization’s web application requirements and acceptable criteria. Achieved a 100% success rate, reduced task completion time by 60% and minimized the number of clicks needed by 66%.

• UX Designer · Meteor Studio at ASU2023-10-01 – 2024-05-01

  Produced design concepts, user flows, wireframes, mockups, and visual story boards to communicate designs to developers for an AR/VR game exhibit (sponsored by Verizon Innovation Lab), accelerating project advancement timelines by 24%. Developed UI panels, UX/UI layout, game menus and HUDs, and color palette, streamlining in-game navigation.

• Experience Designer, Founder · Artify Designs - AD2016-08-01 – 2024-05-01

  Developed and executed a strategic business plan, resulting in sustained revenue growth year over year. Built customer relationships; generated 100% YOY revenue in 2018 with 75% project inquiries arising from client referrals. Formulated effective marketing strategies, improving revenue by 33%. Trained designers and contractors on organizational vision; Devised reporting hierarchies to accelerate decision making. Designed and executed over 65 architectural interior design projects, managing vendors, agencies, and junior designers.

• Design Strategist · Ivy decor2022-12-01 – 2023-07-01

  Conducted field research to observe real world tasks, and to understand the service and the business needs. Designed a feature synthesizing findings from user interviews, surveys, competitive analysis, and user journey mapping. Developed high fidelity prototype on Figma and testing demonstrated that 60% users were enthusiastic in using the new feature.

• Jr. Architect · Anthill design2015-08-01 – 2016-08-01

  Conducted market surveys for best design budget for the user; designed and executed user centric furniture and spatial designs; Coordinated with client and multiple stakeholders of the project.

Education

• Arizona State UniversityMS in Human Computer Interaction, User Experience
• The Maharaja Sayajirao University of Baroda (MSUB), VadodaraBachelor of Architecture - BArch

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