Aanya Singh

About

I hold a degree in Fashion Styling and Creative Direction from Istituto Marangoni Paris, where I developed a strong foundation in visual communication, trend analysis, editorial styling, and creative direction. My hands-on experience in the fashion industry includes roles such as Digital Fashion Assistant at TAGWALK, Showroom Assistant at Huishan Zhang, and Editorial Intern at Lifestyle Asia. Additionally, I worked as a PR Assistant at PR Pundit, supporting various promotional activities and client interactions. In these positions, I contributed to the creation and promotion of digital content, coordinated showroom activities, analyzed social media marketing strategies, and supported client interactions and promotional activities. My proficiency in the Adobe Suite enabled me to produce engaging and innovative visuals for diverse platforms and audiences. Passionate about the intersections of fashion, art, and technology, I aspire to work in a dynamic environment that values creativity, collaboration, and excellence. Fluent in English, Hindi, and French, and with experience in different countries and cultures, I bring a fresh and global perspective to any team. Skilled in fashion styling, art direction, image development, video editing, and video production.

Experience

• Creative Director & Content Strategist · Freelance2024-07-01 –

  As a Creative Director and Visual Content Creator, I specialise in crafting compelling visual stories for fashion and beauty brands. With a keen eye for detail and a passion for aesthetics, I bring brand visions to life through art direction, video production, and content strategy. My expertise spans from conceptualising and directing shoots to delivering polished, engaging content that resonates with target audiences. I thrive on creating immersive brand experiences that combine creativity, innovation, and strong visual impact.

• Public Relations Assistant · PR Pundit Havas Red04-01-2024 – 06-01-2024

  At PR Pundit, I was responsible for creating event coverage reports, analysing media presence and brand impact. I also handled media coverage tracking, monitoring press features and online mentions to assess campaign performance. Additionally, I managed seeding for various brands, ensuring strategic product placements to enhance visibility and engagement.

• Digital Fashion Assistant · TAGWALK08-01-2023 – 12-01-2023

  At Tagwalk, I handled keyword referencing for fashion shows, pre-collections, and accessories in the back office, ensuring accurate categorisation. I contributed to trend analysis and post-fashion week reports, identifying key industry movements and emerging styles. Additionally, I assisted in creating fashion and beauty reports and newsletters, curating insights to keep audiences informed on the latest trends.

• Showroom Assistant · Huishan Zhang Ltd2023-03-01 – 2023-03-01

  Work placement in the showroom during Paris Fashion Week AW23 -Welcoming / greeting clients -Assisting during sales and client appointments -Dressing models in the changing rooms -Maintenance of visual merchandising and collection display -General showroom coordination

• Social Media Marketing Intern · Vega Industries Pvt Ltd2022-08-01 – 2022-08-01
• Editorial Intern · Lifestyle Asia India2022-07-01 – 2022-07-01
• Intern · Virus Design Studio2019-06-01 – 2019-07-01
• Intern · ShamainS2019-05-01 – 2019-06-01
• Social Media Manager & Creative Director · CURVJEANS11-01-2024

  I create engaging social media content, including posts, Reels, Stories, and promotional materials, to connect with our audience and boost brand engagement. I also design and produce Meta video ads, ensuring visually compelling and high-performing campaigns. Beyond content creation, I work on branding strategies to maintain a cohesive aesthetic and messaging across platforms, helping to refine the brand’s identity and digital presence.

Education

• Istituto Marangoni ParisBachelor's degree, Fashion Styling and Creative Direction
• VASANT VALLEY SCHOOLApplied Art, History, Psychology, Sociology

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