Madison Griffin

About

Social media content producer and strategist with 3+ years of experience creating, implementing, and organizing social media strategies and creative production for brands. Concentrates on building engagement and community within all channels. Possesses a B.A. in Fashion Media & Marketing with a focus on editorial communication and brand management. Social Media Strategy | Social Media Video Production | Content Creation | Content Strategy | Influencer Relations | Creative Direction

Experience

• Community Manager · Artisan Council11-01-2023

  Publishes daily content and monitors performance on @NYXCosmetics, @essie, @Thayers, @EyeBuyDirect. Moderates and interacts across social channels in an authentic manner true to each brand/channel (TikTok, Instagram, Twitter, Facebook, YouTube) and participates in the comments section and social chatter across all channels. Identifies social trends and pertinent conversations to use for social copywriting. Cultivates relationships and conversations with potential brand ambassadors, influencers, community members and content creators. Maintains standardization for engagement responses and guidelines for frequently asked questions and new product launches. Produces weekly and monthly performance reporting & analysis to provide recommendations to clients/team to help advise strategies. Leads community based content-generation programs and initiatives, on an ongoing basis but also key moments such as product launches or cultural moments.

• Social Media & Brand Production Manager - MAGIC Fashion Events · Informa Markets02-01-2022 – 11-01-2023

  Developed and continually enhanced the organic social media strategy and content calendars for @magicfashionevents and @sourcingatmagic social platforms (Instagram, LinkedIn, Facebook, TikTok). Managed various stages of planning, design, and production of multi-day events to amplify social media presences (photo opportunities, custom activations, networking opportunities). Sourced and built relationships with photographers, videographers, stylists, social content creators, agencies, and brand/social team interns to successfully execute event operations and creative production needs. Negotiated and wrote contracts while managing $100k+ social media budget for video/photo content shoots, processed all purchase orders. Developed creative briefs for social content based on insights and trends, acted as lead in the briefing process with contractors and external agencies. Conceptualized, created, edited, and published daily original content. Worked with various teams and departments internally/externally to ensure content was produced efficiently and delivered within budget parameters, followed established policies and procedures, met deadlines, and satisfied creative expectations. Managed strategy/implementation of real time social coverage & content capture by social teams/agencies/video & photo vendors during key events and seasonal brand moments like activations, sponsorships, panels, and community gatherings. Owned and enhanced the process for social media reporting to measure impact throughout the marketing funnel, presenting monthly and quarterly to internal stakeholders.

• Digital Marketing Specialist · OnSite Style01-01-2021 – 02-01-2022

  Engaged with community and successfully lead campaigns for location launches and promotions with 100% booking of first 4 weeks. Email marketing campaigns lead to a 40% increase in clicks in the first two months. Acted as virtual assistant for bookings, website building, social media management, scheduling for CEO of company.

• Digital Marketing Specialist · FULLBEAUTY Brands10-01-2021 – 01-01-2022

  Coordinated all emails for three brands daily to ensure successful delivery to customer. Increased open rates and conversions by developing strategies, segmentations, and writing subject lines. Approved all linking, segments, creatives, and products for each brand email while assisting with overall brand marketing promotions and media developments.

• Head Media Specialist/Lead Photographer · Camp Echo Lake06-01-2021 – 08-01-2021

  Delegated projects and tasks to 4 other people to ensure daily content delivery of video and photo for website upload. Staged, shot, edited, and uploaded 250+ photos per day of daily events, sports, campers to website.

Education

• Lasell UniversityBachelor of Arts - BA, Fashion Media & Marketing
• Florence University of the ArtsStudy Abroad Semester

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