Aaron Heth

Aaron Heth

Design Director & Co-Founder at Daydrift

15 yrs experience · Amsterdam, Netherlands · 20-30 hrs/week

About

Hey! I'm Aaron, a designer with over 15 years of experience blending world-class visual identity with product strategy. I specialize in building brand-led products, ensuring that high-fidelity craft and emotional storytelling are baked into scalable systems. From scaling startups to $1.4M in revenue to directing UI for AAA games, I lead cross-functional teams to deliver premium, cohesive experiences across every touchpoint.

Skills

Brand IdentityInteraction DesignMotion DesignPrint DesignProduct DesignUI/UX DesignVisual DesignVisual IdentityWeb Design

Experience

  • Design Director, Co-Founder · Daydrift06-01-2023

    Strategy, branding, research and product design.

  • Co-Founder · Conveer06-01-2023

    Co-founded the company, likely involved in strategic planning, product development, and business operations.

  • UX/UI Lead · Thought Pennies02-01-2022 – 06-01-2023

    Led UX/UI design initiatives, likely involved in creating user-centered designs and improving user experience.

  • Lead UX Designer · Zynga03-01-2021 – 02-01-2022

    Led UX design efforts, likely focused on enhancing user interaction and experience for Zynga's products.

  • Lead UI/UX Designer · Certain Affinity05-01-2018 – 03-01-2021

    Lead UI Art Direction and Visdev, set UX patterns for an unannounced AAA title. Managed 3 UI Artists and 2 Tech Designers and helped lead a team of over a dozen. Product Owner for a variety of meta, missions, UX, and tool strike teams. Designed meta features and internal processes.

Education

  • Savannah College of Art and DesignB.F.A; a Bachelors of Fine Art, Graphic Design

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