Aaron Heth
Design Director & Co-Founder at Daydrift
15 yrs experience · Amsterdam, Netherlands · 20-30 hrs/week
About
Hey! I'm Aaron, a designer with over 15 years of experience blending world-class visual identity with product strategy. I specialize in building brand-led products, ensuring that high-fidelity craft and emotional storytelling are baked into scalable systems. From scaling startups to $1.4M in revenue to directing UI for AAA games, I lead cross-functional teams to deliver premium, cohesive experiences across every touchpoint.
Skills
Experience
- Design Director, Co-Founder · Daydrift06-01-2023
Strategy, branding, research and product design.
- Co-Founder · Conveer06-01-2023
Co-founded the company, likely involved in strategic planning, product development, and business operations.
- UX/UI Lead · Thought Pennies02-01-2022 – 06-01-2023
Led UX/UI design initiatives, likely involved in creating user-centered designs and improving user experience.
- Lead UX Designer · Zynga03-01-2021 – 02-01-2022
Led UX design efforts, likely focused on enhancing user interaction and experience for Zynga's products.
- Lead UI/UX Designer · Certain Affinity05-01-2018 – 03-01-2021
Lead UI Art Direction and Visdev, set UX patterns for an unannounced AAA title. Managed 3 UI Artists and 2 Tech Designers and helped lead a team of over a dozen. Product Owner for a variety of meta, missions, UX, and tool strike teams. Designed meta features and internal processes.
Education
- Savannah College of Art and DesignB.F.A; a Bachelors of Fine Art, Graphic Design
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