Vijay Singh

About

With a Bachelor of Fine Arts in Visual Communication Design from UT Arlington and graduate studies in Interactive Media Management from Conestoga College, I have cultivated a robust career in product design. Currently, as a Product Design Manager at Brewery Agency, I have successfully integrated user-centered tools to enhance design workflows, securing over $500K in funding for SaaS products. My strategic design initiatives have led to a 27% increase in user retention and a 32% rise in app downloads. Previously, as a Senior Product Designer at Acquco, I improved user onboarding success by 35% and enhanced system usability scores. My experience spans roles at Innovaccer, ZOOP.ONE, and Fossil Group, where I have consistently driven product improvements and user satisfaction through strategic design and research. My work has been instrumental in securing significant funding and enhancing user experiences across various digital platforms.

Experience

• Product Designer · Brewery Agency05-01-2023

  Led the implementation of new design workflows, integrating user-centered tools like Dovetail and Userzoom, resulting in improved decision-making processes. Instrumental in securing over $500K in funding for two SaaS products by demonstrating strong growth-oriented design strategies. Achieved a 27% increase in user retention and a 32% surge in app downloads for a Digital Wellness SaaS product through strategic design enhancements and moderated usability testing, garnering positive user feedback and reviews.

• Senior Product Designer · Acquco04-01-2022 – 05-01-2023

  Conducted stakeholder and user interviews to craft efficient eCommerce seller task automation workflows, driving business scalability. Employed heuristic evaluation and moderated usability testing to boost user onboarding success rate by 35% and enhance System Usability Score by 22%. Collaborated cross-functionally with PMs, Developers, and Designers to validate feature requests, refine workflows, and foster collaborative brainstorming sessions.

• Designer I · Innovaccer03-01-2021 – 04-01-2022

  Played a pivotal role in acquiring 6-figure B2B clients by spearheading the development of key features for a Patient facing digital Healthcare service. Achieved 9% increase in daily task completion rates and a significant 13% enhancement in System Usability Score, highlighting the app's efficacy in optimizing healthcare operations and elevating user satisfaction. Dedicated substantial time to solution validating by orchestrating over 20 moderated user testing sessions, delivering actionable insights to drive product improvements. Collaborated closely with SMEs, product managers, developers, and fellow designers to orchestrate the end-to-end product experience.

• Associate Product Designer · ZOOP.ONE06-01-2020 – 03-01-2021

  Conducted in-depth user research through 15+ user interviews and Subject Matter Expert (SME) consultations. Revamped the trial and subscription experience for a SaaS B2B web app, resulting in an 11% increase in user retention rate. Led redesign of KYC solution for enterprises, instrumental in securing $600,000 in funding and boosting user satisfaction rates by 34%.

• UX Design Intern · Fossil Group, Inc.05-01-2019 – 05-01-2020

  Conducted extensive research and devised strategic plans for diverse products and campaigns, collaborating with renowned brands such as Hennessy, Coca-Cola, and Google. Designed web collaterals for the launch campaigns and digital presence for Google Pixel Buds and orchestrated digital initiatives for Fossil's Voting enabling campaign, amplifying brand engagement and awareness. Conducted in-depth user interviews in collaboration with Trailer Park to deepen research on diversity's impact in the entertainment industry. Led discovery sessions and requirement gathering with Coca-Cola team, ensuring alignment of design strategies with business objectives.

Education

• UT Arlington - College of Liberal ArtsBachelor of Fine Arts - BFA, Visual Communication Design
• Conestoga CollegeGraduate Studies, Interactive Media Management

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