Abel Hegyes

About

An experienced Paid Media Expert with over 5 years of success driving results for B2B and B2C brands. I specialize in designing and optimizing paid search and social campaigns across platforms like Google Ads, LinkedIn, and Meta, achieving outcomes such as lowering CPAs and increasing qualified leads. With a proven track record of managing multi-million-dollar budgets and leveraging data-driven strategies, I’m committed to delivering impactful marketing solutions that fuel business growth.

Experience

• Senior Paid Media Specialist · Bloomreach2022

  • Creation and optimization of a B2B paid SEM strategy to drive high quality leads while maintaining a low CPA. • Planning and allocating a $800k quarterly paid media budget to drive high quality leads for the sales team. • Collaborate cross functionally with campaign managers to plan, launch and optimize digital marketing campaigns on LinkedIn, Meta, Reddit and 6 Sense. • Creating reporting dashboards on Looker and Tableau for internal team reporting and executive level reporting on paid search activities. • Implementing a landing page optimization strategy that increased conversion rates by 10%. • Rolled out offline conversion tracking with TROAS bidding which led to an increase of qualified lead volume by 30% YoY.

• Marketing Specialist · TAG Employer Services08-01-2018 – 2022

  • Building a B2B marketing strategy from the ground up for a new government contractor compliance brand. Using an online and offline marketing strategy for specific segmentations, generating an increase in leads for the sales team. • Creating an online marketing strategy through the amalgamation of social media, Google Ads/PPC, and SEO. Producing various digital collateral including press releases, white papers, published articles in professional magazines, and blog articles. • Maintenance and editing of company website and creating a lead collection funnel through the website. • Created an email marketing strategy from the ground up to nurture and reengage prospects for the sales team. Used Active Campaign to create an automated email marketing funnel to nurture leads.

• Social Media and Content Assistant · BottlesXO International02-01-2018 – 07-01-2018

  • Creating and implementing a monthly content plan, which included writing articles for the blog and creating posts on all social media channels. Planning and curating a weekly newsletter with promotions and articles. • Implemented Google AdWords and Facebook campaigns while optimizing social media presence using HootSuite to manage content. • Followership on Instagram and Facebook has grown 10%-15% month over month. Campaigns have generated increases in sales each month.

Education

• New York UniversityBachelor of Science - BS, Business and Marketing

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