Rachel Eastwood

About

With over 10 years of experience in growth marketing, paid media, and data analysis, I am passionate about helping businesses achieve their revenue goals through innovative and impactful digital campaigns. In my previous roles at KeepTruckin (now Motive), Malwarebytes, and Persefoni AI, I was responsible for promoting SaaS solutions across various channels, including paid social, search, display, affiliates, and email. I managed a multi-million dollar budget and optimized the campaign performance based on performance-driven KPIs (e.g., CAC, ROAS on LTV, and pipeline acceleration), Sales feedback, and competitive insights. I also collaborated with cross-functional teams, such as product, sales, and creative, to deliver engaging and relevant content and messaging. As a result, I contributed to increasing the conversion rate by 50% and annual revenue from $50k to over $100MM with a 300% ROAS. Additionally, my experience spans diverse industries, including technology, retail, and sustainability.

Experience

• Digital Marketing Consultant · CPC Marketing2025-11-01 –

  [Description Under Construction]

• Senior Growth Marketing Manager, Paid Media · Amperity2024-12-01 – 2025-08-01

  • Brought in-house the management of all paid acquisition channels (LinkedIn Ads, Google Ads, Content Syndication, ABM, and Sponsorship) with $1.2 million annual budget – driving 4X pipeline and new avenues for Enterprise leads • Built the LinkedIn Ads strategy, budgets, dynamic audiences, creative tests, reporting analytics, and data QA infrastructure to increase brand awareness 3X to target enterprise segment, while saving 30% of budget detected from AI bots • Led new campaign infrastructure in collaboration with Web, Operations, Content, Design, and Field teams in order to create new experiments and automate Sales outreach using ABM intent signals (6Sense, Influ2, ZoomInfo, BrightTalk)

• Paid Search Team Manager · Williams-Sonoma, Inc.2023-10-01 – 2024-09-01

  • Advertising: Led a team of three Analysts responsible for the Paid Search (Google & Bing), shopping (PLA/PMAX), and Apple Search Ads (ASA) for five brands with a combined annual budget of +$100MM – while delivering 4x ROAS • Team Development: Wrote documentation to train four new analysts, created a cross-functional project tracker integrated into JIRA, managed execution of geo-lift incrementality tests, and created library for Liveramp audiences • Experimentation: Implemented AI-based solutions to automate budget allocation and bid optimizations with Skai's bid management platform, to generate personalized (and brand-approved) ad copy, and to QA website tracking with Google Scripts

• Senior Growth Marketing Manager, Paid Media & ABM · Persefoni2022-06-01 – 2023-08-01

  • Grew pipeline by $30MM while saving $15MM in annual paid media spend by overhauling the acquisition strategy to invest in performance-based channels (eg. Paid Search, LinkedIn, Meta, Display, Podcasts, Content Syndication, etc.) • Increased win rate 3x for new Enterprise deals by spearheading the ABM strategy in collaboration with various teams to define ICP, refine lead scoring, enrich lead data with ZoomInfo, and build custom nurture flows with Figma • Set up multichannel attribution reporting and implemented GDPR/CCPA-compliance, while transitioning CSMs and CRMs utilizing GA4, GTM, Cookiebot, SFDC, Wordpress, Webflow, Marketo, and Hubspot

• B2B Growth Marketing Manager - Small Business Segment · Malwarebytes2021-01-01 – 2022-01-01

  • Managed all paid acquisition channels with $6MM annual budget – across Paid Search, LinkedIn Ads, and Display – resulting in 52% YoY growth in cloud product customers, 42% YoY growth in revenue for the SMB segment, and 100k new PLG “Free Trial” small business users per month • Collaborated with Product, Creative, Ops, Sales, and Web Dev teams to conceptualize & execute AB website tests and PLG AB to increase SMB IT leads by 30% and net-new & upsell revenue by 10% YoY

• Growth Marketing Manager · Motive2017-01-01 – 2020-01-01

  2nd marketing hire at transportation SaaS unicorn from $1MM to +$100MM ARR Built many programs from the ground-up in collaboration with various teams: Webinars, Refer-a-Friend (PartnerStack), CRO/AB Testing (VWO), App Store Optimization, Call Tracking (CallRail), Affiliates, Online Self-Checkout (Shopify and Amazon), Promo Code Program, Mobile Ads, Multitouch Marketing Attribution, 24/7 Online Chat (Pardot), Advertising* *Metrics: Grew monthly budget from $30K to over $120K with 300% overall ROI, while driving over 50% of SMB sales with target CPA between $30-125 per new logo, +5k leads/month, and up to 20k app installs/month across 10 channels

• Global SEM Manager · NortonLifeLock2015-01-01 – 2017-01-01

  • Managed $XXMM B2C Paid Search annual budget with 3.5x ROAS and $10 CPA for mobile campaigns. • • Launched scripts, RLSA campaigns, and automated bidding platforms. Increased bookings by over $XXXK (+45%) YoY for 15 international markets through keyword expansion, localization, shopping campaigns, and ad copy testing • Increasing customer LTV (lifetime value) +10% and lowered CAC (customer acquisition cost) 10% YoY through landing page conversion optimization, price testing, shopping feed optimization, and competitive content

• @VMworld Social Manager and Global PPC Manager · VMware2014-07-01 – 2015-03-01
• Co-Op, Corporate Marketing · VMware2014-01-01 – 2014-07-01
• Brand Ambassador · Tessemae's2012-05-01 – 2012-08-01

  Worked on late-evenings and weekends at Whole Foods Market stores and events, in order to increase customer awareness of an all-natural, local brand. Promoted new product items, tracked sales movement, met daily sales target goals, communicated customer feedback to direct management. Spread the word on a new, fast-growing brand with energy through positive connections built on a healthy lifestyle, natural ingredients and the local community.

Education

• Northeastern UniversityInternational Business, Concentration: Marketing, Minors: Spanish & International Affairs
• ReforgeGrowth Marketing
• General AssemblyData Analysis
• BounteousGoogle Tag Manager
• Universidad Pontificia ComillasCursando: Licenciado - Administración y Dirección de Empresas, Marketing
• The New SchoolDesign Management
• University of MarylandArchitecture

Similar talent on Pangea

Maggie H.Growth Marketing & Paid Media Specialist | SEM, Paid Social, Programmatic & CTV | 8+ Years Driving Leads, Conversions & Revenue GrowthMilwaukee, WIDante K.Data Driven B2B Growth Marketer specializing in Paid Advertising and Revenue OperationsToronto, ONAlexia A.Growth Marketing Manager | Lead Generation, Paid Media & CRM Conversion OptimizationLos Angeles, CA 90034Romina N.Growth Marketing Manager | Paid Media, ABM & Multi-Channel Strategy | LATAM & Multicultural ExpertiseMiami, FL