Adilene Hernandez-Nesbitt

About

I am a successful E-commerce Business Owner & Manager with a visionary approach to digital marketing and social media management, leveraging over three years of experience to craft content strategies that drive engagement and growth. Expert in market analysis and data-driven decision-making, enhancing sales and customer satisfaction through innovative solutions. Content Creation & Visual Design - Adobe Creative Cloud (Photoshop, Lightroom) - Canva - Product Photography - Creativity & Innovation Data Analysis & Interpretation - Meta Business Suite Analytics - Shopify Analytics - Microsoft 365 (Excel) - Qualtrics - IBM SPSS Statistics Business Development - Sales Forecasting - Market Trend Analysis - Budget Optimization - Customer Service Social Media Management - Instagram Insights and Engagement - Digital Marketing - Meta Business Suite Analytics Sustainability - Eco-conscious product sourcing - Aligning business goals with sustainable practices Technical Skills - Adobe Creative Cloud - Shopify Analytics - Qualtrics & IBM SPSS Statistics - Microsoft 365 - Canva

Experience

• E-commerce Business Owner · Adilene Apparel08-01-2021

  Founded and managed a successful online business specializing in sustainable vintage clothing, achieving 1,000+ sales and building strong customer loyalty. Conducted market research using Shopify Analytics and Instagram Insights to forecast customer demand, identify trends, optimize inventory, and adjust pricing strategies, leading to increased sales and customer satisfaction. Developed and executed content and marketing strategies that grew social media engagement, resulting in 4,000+ Instagram followers and high levels of customer interaction.

• Barista & Customer Service Specialist · Sacred Grounds Cafe11-01-2021

  Delivered exceptional customer service in a fast-paced environment by resolving customer inquiries and ensuring a positive shopping experience. Managed inventory levels and supported event organization efforts to increase café awareness and customer engagement.

• Personal Training Internship · Functional Fitness Images08-01-2022 – 04-01-2024

  Collaborated with a team to develop personalized fitness programs, ensuring client satisfaction through effective communication and goal alignment. Managed scheduling and client interactions, demonstrating strong organizational, problem-solving, and interpersonal skills.

• Exercise Science Intervention Project · Southern Illinois University Edwardsvilles01-01-2023 – 05-01-2023

  Enhanced research skills by designing and conducting a yoga intervention to improve flexibility and reduce sedentary behavior for 50 college-aged students.

• Psychology Capstone Research Project · Southern Illinois University Edwardsvilles08-01-2022 – 12-01-2022

  Strengthened analytical skills by investigating psychological variables in an unpublished study on neuroticism and bullying effects.

Education

• Southern Illinois University EdwardsvilleMaster's degree, Exercise Physiology
• Southern Illinois University EdwardsvilleBachelor of Science - BS, Psychology
• Southern Illinois University EdwardsvilleBachelor of Science - BS, Kinesiology and Exercise Science

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