Ilse Arevalo

About

Experienced Digital Marketing Associate with a demonstrated history of working in the beauty and skincare industry. Skilled in Google Analytics, E-commerce, Email Marketing, Digital Marketing, Social Media, strategic brand management, growth marketing, and e-commerce in the beauty and fashion industries. Graduated from Southern Methodist University in 2020 with a Bachelor of Arts in Advertising & Strategic Brand Management, and a Master of Science in Business Analytics.

Experience

• CRM Manager · KREWE2024-04-01 –

  • Own email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events • Implemented strategies resulting in a 38% reduction in SMS marketing costs, achieving an 80.30% increase in ROI • Reduced unsubscribe rates in abandon SMS flows by 15% through A/B testing • Execute ongoing A/B testing across email and SMS campaigns • Plan targeted campaigns to segmented audiences

• Growth Marketing Manager · Solara Suncare, Inc.2024-02-01 – 2024-11-01

  • Own content calendar and manage digital marketing activations • Launched Solara's first subscription program • Planned and executed promotional messaging, resulting in a 242% revenue increase • Briefed paid social ads, achieving a 7.3X ROAS • Led SEO content development to increase visibility

• Associate Manager, Digital Marketing & eCommerce · Joanna Czech2023-09-01 – 2024-10-01

  • Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%

• Associate Manager, Digital Marketing & eCommerce · Joanna Czech2022-07-01 – 2023-09-01

  • Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%

• Digital Marketing & eCommerce Specialist · Joanna Czech2021-02-01 – 2022-09-01

  • Develop marketing calendar for web & social media • Lead ideation for VIC loyalty program, increasing spend by 90% • Execute paid and organic lead generation campaigns • Initiated subscription program, driving a $143K increase in revenue • Increased AOV by 21%

• Paid Search Intern · Centro2020-01-01 – 2020-03-01

  • Create client accounts on Kenshoo and Google AdWords • Implement pixels within campaigns to increase internal data • Analyze account spend and optimize campaigns • Manage and optimize accounts to increase conversions • Create client builds and ad copy

• Social Media Marketing Intern · Blu Creative Agency2019-06-01 – 2020-01-01

  • Write copy and create social media calendars • Analyze and present weekly marketing reports • Manage creative projects end-to-end • Conduct keyword research • Create and execute influencer campaigns

• Publicity and Promotions Intern · Legion Advertising2019-01-01 – 2020-01-01

  • Set up promotional events with student organizations and local retailers • Marketed to local publishers and college media • Assist with advance screenings of films

• Marketing Intern · La La Land Kind Cafe2018-05-01 – 2018-07-01

  • Liaison for brand packaging • Sourced vendors for product development • Assembled public figures for branding • Identified churches for foster care programs

Education

• SMU Cox School of BusinessMaster of Science - MS, Business Analytics
• Southern Methodist UniversityBachelor of Arts, Advertising - Strategic Brand Management
• Southern Methodist UniversityMinor, Applied Physiology and Health Management

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