Aditi Singh

About

Detail-oriented Data Analyst with hands-on experience collecting, cleaning, and transforming multi-channel marketing data (Meta Ads, Google Ads, Shopify) into actionable business intelligence. Built and maintained 26+ automated dashboards and reports tracking KPIs such as revenue, ROAS, and customer retention. Proficient in Python, SQL, Excel, and Power BI. Currently pursuing a Data Science & AI Program at IIT Roorkee (E&ICT Academy).

Experience

• Data Analyst · CodePixel Works2021 – 2023

  Collected and managed raw marketing and sales data from multiple platforms including Meta, Google, and Shopify for various brands. Utilized Python (Pandas, NumPy, etc.) and Excel to clean, process, and transform large datasets into structured and actionable reports. Collaborated with cross-functional teams to integrate processed Excel files with Looker Studio. Developed and maintained 26 comprehensive reports across multiple brands with six months, including Daily Performance Reports Evergreen Campaign Reports New vs Returning Customer Reports Improved data accuracy and reporting efficiency, supporting data-driven marketing decisions and campaign optimization.

Education

• Dr. B.R. Ambedkar University, AgraMaster of Mathematics, Master of Mathematics
• IIT Roorkee (E&ICT Academy)Data Science & AI Program, Data Science & AI Program
• Coursera / IBMProfessional Certificate, IBM Data Analyst Professional Certificate

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