Aditya Pappula

About

Product leader with 13+ years building and scaling consumer-first products, super apps, and AI-powered platforms across MENA, Asia, and LATAM. Owns revenue growth, conversion optimization, retention, and monetization for high-volume products (50M+ MAU), leading cross-functional teams across product, engineering, UX, and data. Expertise includes product-led growth, lifecycle architecture, and using data/UX research to drive activation and retention, along with AI/ML-enhanced personalization and gamification. Delivered major outcomes including launching GenAI health-tech platforms acquired by the UAE government and driving $15M+ incremental GMV at OLX and $8M ARR at ET Prime.

Experience

• Consultant - AI Product and Execution · Dubai Chambers (with FRWRDx & Dunes Ventures)2025

  Partnered with Dubai Chambers, FRWRDx Ventures & in5 to advise early-stage startups on product strategy, growth architecture, and AI adoption Led pre-seed & seed staged startups in mental wellness, health tech, and re-commerce domains, driving over 100k users within 6 months Enabled startups to integrate AI-driven personalization & define product roadmaps, improving activation, retention, and early monetization signals

• Senior Product Manager - AI · Locai.ai (Acquired by AI71 labs)2024 – 2025

  Built Razi & Specter, enterprise-grade AI platforms in healthcare and legal sectors integrating LLMs and agentic workflows, generating multi-million $ revenue, leading to acquisition by the UAE govt Embedded NLP pipelines and recommendation algorithms to unify multimodal data (clinical speech, EMRs, & lab records) into actionable insights Led cross-functional squads of SMEs (doctors & lawyers), data scientists, engineers and UX designers, to ensure compliance and accurate outputs

• Senior Product Manager - Global Marketplaces · OLX Group2022 – 2023

  Led the 30 strong OLX Seller Experience squad, owning seller-side e-commerce funnels across marketplaces in Asia, Europe and LATAM, to serve a MAU of ~50M Owned core flows, including onboarding, listings, lead gen, discovery and monetization, to bring in an incremental revenue of $15M Revamped onboarding and lead-gen flow through pricing, funnel optimization and experimentation to improve global NPS by 18 points

• Senior Product Manager - Super App Growth & Engagement · Mobile Premier League (MPL)2021 – 2022

  Owned acquisition, activation and retention verticals of the MPL platform, in the high-frequency and highly competitive gaming industry Developed MPL’s wellness gamification layer, incorporating step-based challenges, check-ins, & periodic nudges to encourage healthy in-app behavior Designed habit loops, native nudges, personalized experiences and engagement loops, to increase retention by 20% and boost LTV by 24%

• Product Lead - Subscription Lifecycle & Retention · The Economic Times2019 – 2021

  Headed ET Prime's acquisition & activation verticals, building & scaling it to one of the largest in Asia, generating an annual revenue of $8 million Incorporated ML-powered engines to provide the subscribers a gamified experience to reduce churn by 30% Designed targeted lifecycle journeys using milestone rewards and trigger based nudges to improve trial-to-paid conversion rate by 25%

• Product Manager · VMock2018 – 2019

  Launched & scaled the VMock AI Mobile Platform, driving successful entry into B2C markets expanding to 20+ countries across Asia, EMEA and the Americas

• Software Engineer/Manager (Various Roles) · CenturyLink, Zemoso Technologies, MySmartPrice2010 – 2016

  Raised Series B funding of $10m with MySmartPrice in the eCommerce industry

Education

• Hong Kong University of Science and TechnologyMBA
• London Business SchoolMBA - Exchange
• Indian Institute of Technology, KharagpurBTech (Hons.), Electrical Engineering

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