Ainslie Lycans

About

As a freelance Social Media Marketing Specialist, I help brands enhance their online presence through tailored strategies and engaging content. With expertise across platforms like Instagram, Facebook, and LinkedIn, I craft campaigns that drive growth, increase engagement, and boost conversions. I combine creativity with analytics to deliver results that align with your business goals. Whether you’re a startup or an established brand, I focus on maximizing your social media impact and helping you connect with your ideal audience.

Experience

• Video editor · Hearst Television04-01-2024

  - Edit stories, videos, and newscasts on a tight deadline - Collaborate with producers, reporters and managers to produce high quality stories - Ensure storage and organization of media files - Operate electronic news gathering equipment in feedroom

• Video editor · Rapture Creative09-01-2024

  - Edit reels for clients social media presence - Discuss briefs with project manager and clients - Ensure organization of all files for regular as well as new clients - Maintain up-to-date knowledge of editing software as well as all social media sites

• Investigative producer · Gray TV10-01-2022 – 04-01-2024

  - Managed daily, weekly & monthly calendar for Investigative & special projects (created Notion site for team) and collaborate with team - Wrote, produced, and proof-read long form broadcast and web stories - Operated camera for interviews, major court hearings & live shots & field produce on major events - Developed investigative stories; found story ideas, made phone calls, researched, kept track of documents, etc.

• Social media manager · Ainslie Images Photography01-01-2020 – 10-01-2022

  - Managed and optimized social media accounts on major platforms to drive client engagement and promote services - Created engaging captions showcasing clients and local locations to attract captive followers - Designed visually appealing graphics for sales events, resulting in increased follower retention and brand visibility - Implemented innovation strategies, such as establishing a TikT ok account and integrating LinkTree into bio sections, to expand the business’s online presence

Education

• Western Governors UniversityBachelors degree, Marketing

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