Kaleah Mcilwain

About

I have over five years of experience writing blogs and social media copy, and managing social platforms. I specialize in helping people better connect with their online audiences, resulting in increased engagement, more reach and unique visitors. I'm excited to continue helping people and businesses transform their digital footprint — while always keeping the audience at the center.

Experience

• Freelance Social Media Manager · Freelance12-01-2024
• Digital Content Editor · NBCUniversal2023-01-01 – 2024-12-01

  Created and edited original video content for TikTok, Instagram, and YouTube shorts. Developed social media strategies aligned with platform best practices. Covered breaking news in the Philadelphia region.

• Engagement Producer · St. Louis Public Radio2022-09-01 – 2023-01-01

  Collaborated with team members on social media campaigns. Managed Twitter, Facebook, and Instagram accounts to engage with the audience. Packaged daily and weekly local newsletters distributed to thousands of subscribers.

• Local Reporter · News Break2021-04-01 – 2022-06-01

  Developed and curated a weekly local newsletter with a distribution of over 5K subscribers. Edited stories to ensure accuracy and adherence to editorial standards and style guidelines. Wrote two to three breaking news stories daily covering a wide range of topics.

• Reporter · Centre County Gazette2019-01-01 – 2019-04-01

  Conducted interviews and research to write detailed features on community figures and businesses. Fact-checked story elements to ensure accuracy and credibility. Developed strong communication and investigative skills through reporting experience.

• Identity/Politics Editor · The Underground Student Media2016-09-01 – 2019-04-01

  Student-run newspaper that highlighted the experiences of students of color on Penn State's campus. Managed editorial calendar for the Identity section and assigning stories. Edited reporters' stories and wrote headlines ensuring SEO optimization.

• Editorial Assistant · University of Pennsylvania2018-05-01 – 2018-08-01
• Press Office Intern · Masaryk University2017-09-01 – 2017-12-01

  Wrote weekly features and stories on the experiences of international students in Brno, Czech Republic. Managed a blog detailing the challenges and joys of living abroad as an American student. Collaborated with a diverse team to create engaging content for Masaryk University's press office.

Education

• Penn State UniversityBachelor of Arts - BA, Journalism

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