About
With a Bachelor of Science in Business Administration in Marketing from Marquette University and international experience at Loyola University Chicago's John Felice Rome Center, I have cultivated a robust career in programmatic advertising. Currently, I am a Senior Programmatic Trader at Semasio, where I optimize and manage advertising campaigns to meet client objectives. Previously, I served as a Programmatic Trader at Semasio and held roles at Kelly Scott Madison, advancing from Programmatic Associate to Specialist. My career began as a Research and Marketing Strategist at Amiejobs, where I honed my skills in market research and strategy development. My expertise lies in executing and optimizing programmatic ad campaigns, analyzing performance data, and driving campaign success.
Experience
- Senior Programmatic Trader · Semasio08-01-2023
As a Senior Programmatic Trader, responsible for optimizing and managing programmatic advertising campaigns to drive performance and achieve client objectives.
- Programmatic Trader · Semasio05-01-2022 – 08-01-2023
As a Programmatic Trader, responsible for executing and optimizing programmatic ad campaigns, analyzing performance data, and ensuring campaign success.
- Programmatic Specialist · Kelly Scott Madison05-01-2022 – 05-01-2022
As a Programmatic Specialist, responsible for supporting programmatic advertising strategies and assisting in campaign execution.
- Programmatic Associate · Kelly Scott Madison05-01-2021 – 05-01-2022
As a Programmatic Associate, responsible for assisting in the setup and management of programmatic campaigns, and analyzing campaign performance.
- Research and Marketing Strategist · Amiejobs11-01-2020 – 03-01-2022
As a Research and Marketing Strategist, responsible for conducting market research and developing marketing strategies to enhance brand presence.
Education
- Marquette UniversityBachelor of Science in Business Administration, Marketing
- Loyola University Chicago: John Felice Rome Center
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Matthew P.Experienced Marketing Strategist with a Strong Background in Strategy Development and Data AnalysisLehi, UTHire Alex through Pangea
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