Matthew Peck

About

When I fell in love with marketing strategy, I didn't know what it was called. I listened to a story from a brand manager about the process of developing product innovations and a successful advertising campaign from customer insights, I knew I wanted to do the same thing. I have focused my work experience to provide me with valuable skills and experience in strategy development, forecasting, e-commerce, data analysis, and channel management through my previous roles. These skills have prepared me to better understand all facets of business and develop strong strategies. I have contributed to multiple projects and initiatives that increased user engagement, retention, and revenue for various platforms and products.

Experience

• Franchise Partner Consultant · Crumbl2024-12 –
• Marketing Manager · Senior Sign2023-10 – 2024-09

  - Spearheaded the development and implementation of marketing KPIs, resulting in $281K in new deals over eight months. - Led cross-functional collaboration to optimize a request and approval process for content creation, improving project efficiency and visibility. - Conducted market research, including customer interviews, that led to improved, data-driven targeted messaging. - Developed financial models to forecast costs and profitability for marketing campaigns, enabling a better-informed budget and approval for campaign execution.

• Research Assistant · Brigham Young University2022-01 – 2023-06

  • Developed and edited two IRB applications, leading to approval and the progression of 2 research projects. • Compiled data on over 8 countries with locations of interest for a study abroad curriculum. • Created 8 marketing videos to promote interest in a study abroad program, leading to a full roster.

• Marketing Association President · Brigham Young University2022-05 – 2023-05

  • Developed new events and opportunities for club members based on insights from research and survey data. • Spearheaded the creation of a new logo that better aligned with the association’s brand identity. • Identified cost-saving options with club leadership to reduce budget spending by 16%. • Oversaw the planning and execution of over 20 career fairs, masterclasses, and marketing events.

• Channel Management and Strategy Intern · Cummins Inc.2022-06 – 2022-08

  • Worked with cross-functional teams to create a process to determine most effective service model. • Developed system for efficient team communication, saving over 5 hours of employee time monthly. • Increased community service participation by 150% by decreasing searching and reporting friction.

• Marketing Assistant · Sebo Marketing2021-05 – 2022-05

  • Analyzed google ad campaigns, leading to a 30% increase in conversions at a 40% reduction in cost. • Co-created an intern education program, allowing interns to teach one another skills in a structured way. • Increased conversion rates of client landing pages by 100%, increasing their ROI.

Education

• Brigham Young UniversityBachelor's degree, Business

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