Alex Mceachen
Community Manager | Digital Marketing & Social Media Strategist | Event Coordinator
9 yrs experience · Montreal, QC · <10 hrs/week
About
Project coordinator and community manager with proven experience in event planning, digital marketing, and team leadership. I’ve managed initiatives such as inQlusive and online community projects, overseeing operations, content creation, and outreach. My focus is on delivering organized, results-driven solutions that strengthen engagement and create lasting impact.
Skills
Experience
- Founder & Manager · Virtual Retail Business2014-01-01 – 2018-01-01
Established and managed an online retail business, achieving sustained profitability and significant customer engagement over several years. Conducted market research to develop competitive pricing strategies for hundreds of products, ensuring profitable margins while maintaining customer loyalty. Hired, trained, and supervised a team of sales representatives, ensuring operational efficiency and excellent customer service. Managed and grew a social media presence to over 4,000 followers on Instagram; executed marketing campaigns and promotional events to boost sales and brand visibility. Oversaw the visual design and branding of the business, creating a cohesive and appealing customer experience.
- Social Media Strategist & Content Creator · Multiple Online Platforms2018-01-01 – 2022-01-01
Built and maintained an online community of over 8,000 members on Instagram, organizing and executing events that fostered engagement and strong community relationships. Created promotional content and marketing strategies to drive community participation, resulting in increased membership and activity. Analyzed engagement data to refine strategies and maintain active participation within the community. Produced creative, engaging content for platforms such as Pinterest, TikTok, and Twitch, growing a combined audience of over 15,000 followers, generating over 200,000 total views and over 10,000 monthly impressions. Used social media analytics to monitor performance, refine content strategies, and maximize reach and engagement. Engaged directly with followers and built a loyal online community through consistent interaction and high-quality content.
- Community Ambassador, Operations & Events Coordinator, Digital Publication Lead · Multiple Online Platforms2022-01-01 – 2024-01-01
Moderated a large online community, ensuring a positive and welcoming environment for over 10,000 members. Led community initiatives, including giveaways and promotional events, enhancing user engagement and participation. Provided daily support and assistance to community members, ensuring their needs and concerns were addressed promptly and effectively. Created and distributed content, including articles and newsletters, that informed and engaged the community, fostering a sense of connection and shared purpose. Designed and produced a bi-monthly digital publication, managing all aspects of content creation, editing, and layout. Wrote and edited articles covering a variety of topics, ensuring high-quality, engaging content for a diverse readership. Led the promotion and distribution of the magazine, building and maintaining relationships with contributors and readers.
- Founder & Community Director · InQlusive2025-05-01 –
Organized monthly in-person events and weekly online challenges to foster connections. Created and managed the inQlusive Discord server with structured channels and guidelines. Developed social media strategies that achieved over 30,000 profile visits. Coordinated volunteers and logistics for smooth event operations.
Education
- Dawson CollegeBachelor, Marketing and Mgmt. Technologies
- LaSalle Community Comprehensive High SchoolBachelor, International Baccalaureate
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