Vanessa Amos-Nkpa

About

Experienced Communications Specialist, Event Coordinator, and Marketer with a demonstrated history of working in corporate and non-profit sectors. Skilled in Communications, Data Analytics, Content Marketing, Media Relations, Search Engine Optimization (SEO), Sales, Social Media Marketing, Influencer Marketing, Event Planning & Coordination, Community Outreach, Project Management, Grant Writing, and Content Strategy. My love for user psychology and genuine curiosity about what makes people tick inspired my Marketing journey. With my psychology, computer science, and science background, I bring a dynamic range of skillsets including, but not limited to: critical/strategic thinking, interpersonal relationships, communications, qualitative/quantitative analysis, learning by experimenting, and a birds-eye perspective. I believe in a holistic approach to solving problems, so I always think in and outside the box.

Experience

• Event Coordinator · Heritage Skills Development Centre (HSDC)11-01-2023 – /

  Managed all event logistics, including venue selection and setup, acquiring permits, vendor setup, and entertainment scheduling. Planned and coordinated the Afro-Carib Fest, a cultural festival attracting over 40,000 attendees annually. Planned and executed other community events annually, including boat cruises, Black History Month Events, and social gatherings, that brought together over 10,000 community members. Created written proposals for grants and funding opportunities, achieving an 80% success rate in acquiring funds for the non-profit organization. Coordinated with over 70 vendors and 120 performers, ensuring seamless operations and timely delivery of services. Created and implemented integrated event marketing strategies across digital, outdoor, and community outreach channels. Developed and maintained relationships with government bodies, private corporations, and businesses to secure funding and sponsorships, increasing revenue generated by 50% annually. Developed creative assets and presentations for client/sponsor meetings, enhancing stakeholder alignment. Continuously monitored and responded to grants being received within the allocated timeframe. Recruited and trained a team of 60 volunteers and 10 interns annually to support event-day operations, ensuring a high level of efficiency and guest satisfaction. Organized fundraising events to raise funds for the organization, exceeding targets by 10%. Produced post-implementation reports and campaign performance reviews to inform ongoing strategy.

• Digital Marketing Coordinator · Heritage Skills Development Centre (HSDC)07-01-2023 – /

  Created strategic marketing campaigns that increased program participation by 25% through audience-specific messaging. Created value propositions and strategies aligned with the organization’s program objectives; resulting in a 20%+ increase in client retention through lifecycle marketing efforts. Conducted customer segmentation and behavioural analysis using digital marketing tools, such as Google Ads, Google Analytics, Meta Business Suite, and Meta Ads, launching targeted campaigns with CTRs of up to 8.5%. Created and managed marketing campaigns for events, including social media promotions and community outreach, boosting attendance by 60% over 3 months. Created engaging flyers, social media content and graphics, press releases, and other promotional materials to promote events, resulting in a 50% increase in reach MoM across all marketing platforms. Developed and maintained relationships with media outlets such as Global News, CP24 to promote the Afro-Carib Fest and Boat Cruise events across Canada. Used Microsoft Office Suite and Google tools to manage event and client information, reports, scheduling, and interdepartmental communication.

• Audience Development Specialist · Postmedia Network Inc.02-01-2022 – 04-01-2023

  Designed brand transformation and customer journey initiatives for automotive clients, resulting in a 3x improvement in customer feedback and brand engagement. Significantly grew Driving.ca's social media followers, reach, and engagement by over 50% MoM through the creation and implementation of engaging Reels and video content, as well as utilizing relevant hashtags and SEO keywords in captions. Managed and Optimized monthly budgets of $15K - $22K and ad spend for media and paid campaigns on various social media channels, and consistently delivered campaigns under budget while exceeding performance KPIs. Successfully grew LinkedIn page views by 35%, engagement rate by 10%, unique visitors by 60%, and custom button clicks by 100% through data-driven strategies and content creation. Utilized various social media analytics tools and platforms like Google Analytics, and parse.ly to analyze relevant metrics and KPIs to create effective strategies and engaging content – resulting in a 100% increase in page traffic MoM.

• Social Media Manager and Content Strategist · Live With Love Lifestyle Brand07-01-2021 – 01-01-2022

  Developed and executed a comprehensive communications and marketing strategy for Facebook, Instagram, and TikTok channels, resulting in a 4,000% increase in reach and 300% increase in engagement. Grew social media following by 50% within two months, using data-driven strategies and tactics. Partnered with sales and marketing teams to improve customer retention programs, resulting in a 15% increase in customer loyalty. Used data from customer interactions to improve communications and service delivery in line with user needs. Wrote SEO-optimized blog articles on health and wellness topics for their Digital Marketing Agency called Simply Socials Management, resulting in a 10% increase in page traffic.

• Digital Marketing and Communications Intern · Startup Canada04-01-2021 – 06-01-2021

  Increased engagement across all social media channels by 5%, through posting engaging content, engaging with audiences and similar accounts, as well as building a community on Instagram and Twitter – by hosting Q&A sessions on IG Live and using Twitter chats. Created engaging SEO-friendly web articles for their website and the Press, leading to a 50% increase in page traffic and community outreach. Developed and executed omnichannel campaigns (email, social, and digital display) for over 30+ small businesses, leading to an average 40% increase in engagement across client channels. Designed and executed integrated campaigns across digital, social, email, and physical retail touchpoints, increasing client engagement by 50%. Conducted market research and developed compelling creative briefs, guiding teams and external partners toward effective campaign development. Delivered a 90% satisfaction rate by tailoring client communications and support services via HubSpot CRM.

• Communications & Marketing Specialist · Startup Canada04-01-2021 – 06-01-2021

  Created and executed multichannel marketing and promotional campaigns for over 30+ small business clients, resulting in a 40% increase in engagement across client channels. Conducted market research and developed compelling creative briefs to align with client goals, guiding teams and external partners toward effective campaign development. Designed and executed integrated campaigns across digital, social, email, and physical retail touchpoints, increasing client engagement by 50%. Delivered a 90% satisfaction rate by tailoring client communications and support services via HubSpot CRM.

• Sales Associate & Customer Support Specialist · Galleria08-01-2018 – 12-01-2019

  Achieved top sales associate position by exceeding monthly sales targets and delivering exceptional customer service. Managed customer relationships and resolved issues in a timely manner, maintaining a customer satisfaction rate of 95%. Developed in-depth product knowledge, enabling personalized recommendations and increased upselling opportunities.

Education

• Algonquin College of Applied Arts and TechnologyDiploma of Education, Public Relations/Image Management
• Camosun CollegeDiploma, Psychology
• University of VictoriaUndergraduate studies, Psychology

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