Alex Rothstein

About

Experienced social media expert, copywriter and content strategist with a demonstrated history of working in marketing/advertising for a range of companies (health care, food, B2B, B2C). Skilled in content marketing and management, digital marketing, copywriting, ghostwriting and social media. Strong marketing professional with a bachelor's degree focused on communication (specific focus on media studies) from the College of Saint Benedict and Saint John's University.

Experience

• Senior Communications Specialist · Children's Minnesota02-01-2021

  Social media strategy Digital content strategy Copywriting with AP Style (web copy, ghostwriting for top executives and social media copy) Campaign management Monitoring social media Editing content, copy and images/videos

• Social Media Specialist · Children's Minnesota03-01-2019 – 02-01-2021

  Social media strategy: From concept to execution, I manage the weekly content flow and posts for Children's Minnesota social media channels using best practices. Provide social media analytics to the teams related to our campaigns and events. Writing: Using AP Style, I create content for Children's Minnesota's blog (the Mighty Blog). I write articles from heart-warming patient family stories, to safety articles about injury prevention, to articles about overall health care. I write metadata, alt tags and other SEM content for SEO optimization on our blog. Campaign management: Work with internal teams to produce successful campaigns and events. I provide social media tactical and strategic plans to teams. Monitor: Manage messages, questions and comments on our social media channels and escalate them to the appropriate teams in order to answer our customer. Editing: I work with many other internal teams and help edit content from blogs to website content. In addition, I am involved in and provide feedback on video production and photo creation.

• Digital Content Manager · Imagewërks Marketing04-01-2018 – 03-01-2019

  I take a proactive, solution-based approach for each task. I dig into individual requests, driving results, and ensuring consistency, clarity & understanding for all parties. I have demonstrated writing, editing and proofreading skills and create compelling copy for a broad spectrum of projects ranging from traditional ad copy to digital materials and beyond. Strategic content planning to support long term client marketing objectives. Copywriting for web, email, video and social channels. Research keyword behavior to produce relevant blog content for search engine optimization. Scheduling of organic social media content and oversight of channel activity. This includes posts, events, reviews, comments and other forms of brand interaction. Collaborate with client and internal partners to write or obtain local content, source creative assets, and work through the creative revision process from concept to completion. Develop creative ideas and methods to compete with best-of-class competitors. Provide oversight and editorial review of existing content.

• Senior Digital Content Specialist · Imagewërks Marketing06-01-2016 – 04-01-2018

  As the Senior Digital Content Specialist onsite at SUPERVALU, I am responsible for taking part in weekly planning sessions to decide how to support local and corporate campaigns digitally. I also provide oversight and editorial review of existing and future content. Job responsibilities include: Develop content at a corporate level, from content selection, to creation, editing and execution. Copywriting for the web (landing pages), email (banners) and social media content (Facebook posts, Twitter tweets & Pinterest descriptions). Work closely with the client to write or obtain local content, source creative assets, and work through the creative revision process from inception to completion with banner stakeholders and internal corporate partners. Execution of scheduling and integration of Social Media activities based on requests from multiple clients. This includes posts, maintenance, moderation and events.

• Digital Marketing Coordinator · Imagewërks Marketing06-01-2015 – 06-01-2016

  As the Digital Marketing Coordinator at Imagewerks Marketing, I work on the SUPERVALU account. At SUPERVALU, I am responsible for executing multi-layered projects for digital campaigns. I ensure project organization to keep the digital content funnel full and planned in advance. I am enthusiastic about executing digital marketing tactics designed to activate, convert and engage retail consumers. Experience includes: Execution of scheduling and integration of social media activities based on requests from multiple clients. Work closely with the client to write local content, source creative assets and work through creative revision process. Copywriting for web landing pages, email content and social media content. Create content at a corporate level for recipe videos and posts on the banner Facebook pages and Twitter accounts. Experience with paid Facebook boosts and targeted ads.

Education

• College of Saint Benedict and Saint John's UniversityBachelor's degree, Communication (focus on Media Studies)

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